Digital Marketing Manager
About Us :
We are a fast-growing skincare and wellness brand focused on delivering high-impact, results-driven solutions in the beauty and medical aesthetics space. With a strong focus on innovation and customer experience, we are now looking to scale our digital presence and performance-driven marketing efforts.
Role Overview :
We are seeking Digital Marketing Manager with at least 7 years of experience , in D2C Industry only. This is a strategic leadership role responsible for driving customer acquisition, brand visibility, and ROI across all digital channels.
Key Responsibilities :
Own and lead the digital marketing strategy across paid media, performance marketing, CRM, SEO, and organic growth
Oversee acquisition and retention strategies with a clear focus on ROI
Plan, execute, and scale paid campaigns across Meta, Google, YouTube, and affiliate platforms
Drive D2C revenue and customer lifetime value through performance-focused initiatives
Lead and mentor a team (internal / external) across paid, organic, and content functions
Collaborate with product and creative teams to ensure brand consistency and impactful messaging
Leverage analytics to continuously optimize customer funnel and campaign performance
Manage and allocate digital marketing budgets effectively across channels
Stay ahead of trends in skincare, wellness, and medical aesthetics digital space
Key Requirements :
Minimum 7 years of experience in digital marketing, with proven leadership roles
Preferable experience in skincare, wellness, beauty, or medical aesthetics
Strong background in performance marketing, customer acquisition, and CRM
Hands-on experience managing paid channels (Meta, Google, YouTube, etc.)
Deep understanding of D2C funnels, customer segmentation, and retention strategies
Strategic thinker with strong execution capabilities
Excellent analytical skills and ROI-driven decision-making
Ability to work independently in a fractional leadership role
Team leadership and stakeholder management experience
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