Digital Marketing Manager

Company Description

At Branding Lens, we believe every brand has a unique story waiting to be told. We help clients craft compelling brand identities through visual design, digital narratives, and purpose-driven marketing. With extensive experience across various industries, we specialize in translating brand values into engaging digital experiences through social media, content strategy, and visual storytelling. Passionate about creative collaboration, we enjoy working with startups and growing businesses to build brand clarity, consistency, and connection.

Role Description

This is a full-time on-site role for a Digital Marketing Manager located in Kolkata. The Digital Marketing Manager will be responsible for developing, implementing, and managing marketing campaigns that promote the company and its products or services. Day-to-day tasks include creating strategic marketing plans, overseeing digital marketing strategies, managing social media channels, analyzing web analytics, and working on lead generation activities. The role requires close collaboration with the creative team to ensure brand consistency and effectiveness across all platforms.

Qualifications

• Social Media Marketing and Digital Marketing skills
• Experience in Lead Generation and Marketing
• Proficiency in Web Analytics tools and techniques
• Strong project management and organizational skills
• Ability to work collaboratively with a creative team
• Excellent written and verbal communication skills
• Bachelor's degree in Marketing, Business, or related field
• Experience in branding and visual storytelling is a plus

Skills Required

Lead Generation, Social Media Marketing, Digital Marketing, Web Analytics