Head Of Digital Marketing

Key Responsibilities :

• Develop and implement comprehensive digital marketing strategies aligned with business objectives
• Lead digital campaigns across SEO, SEM, PPC, social media, email marketing, and content marketing
• Plan and execute SEO and SEM strategies to improve search rankings and increase organic traffic
• Manage and create high-performing social media content and ad campaigns across key platforms
• Oversee targeted email marketing campaigns with segmentation, personalization, and performance tracking
• Collaborate with the content team to deliver SEO-optimized, engaging content aligned with brand messaging
• Monitor digital marketing KPIs and campaign performance using tools like Google Analytics and social insights
• Manage digital advertising budgets efficiently and track ROI for all initiatives
• Stay current with digital marketing trends, tools, technologies, and algorithm changes
• Work cross-functionally with designers, developers, and copywriters to ensure cohesive campaigns
• Prepare and deliver regular performance reports and recommendations to stakeholders
• Build and manage relationships with marketing agencies, vendors, and technology partners
• Ensure all digital communications maintain brand consistency and comply with legal standards

Skills Required

Digital Marketing, Facebook Ads, campaign strategy, Team Leadership, Creative Thinking, Project Management