Consumer Research Manager

About the role : Consumer Insight / User Research (Qualitative)

Objective of Position

Assist in local research team management in establish and implement overall research strategies. Develop reasonable research plans with clear objectives. Effectively conduct or organize local teams to carry out user research projects

Collect and analyse user behaviour through field visits, user interviews, surveys, desk research etc.

Projects include but not limited to : user scanning (segmentation), target user deep dive, mobile software experience demand mining, new function concept test / usability test, NPS / user satisfaction / user experience measurement etc.

Advocate research findings to diverse audiences through written reports and in-person presentations; promote the implementation of research outputs.

Continuous up-skilling in research related methodology and technology as value add to the team.

Qualification Required :

5+ years’ experience of user research (both qualitative and quantitative methods).

At least bachelor's degree in Psychology / Sociology / Statistics / Anthropology / Marketing / Business / Economics / Information Technology / Management or related fields.

Able to communication effectively in English — written and verbal. Fluency in other local languages.

Familiar with a variety of user research methodologies, such as : interviews and fieldwork, moderating focus group conversations, survey design and data analysis.

Experience conducting a range of research methods applicable to all product stages from conception to release and driving tangible outcomes with product teams and a proven record of accomplishment of success.

Successfully manage and deliver on multiple projects / initiatives with tight timeline in a fast-paced environment.

Positive attitude; Be responsible and high spirit of team-working