Associate - Audience Acquisition

At Times Internet we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.

Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.

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About Business Unit : ETB2B

ETB2B was started 6 years back as an intrapreneurial venture where the idea was to go deeper within the different industries ETB2B runs specialized B2B media portals & communities covering news, opinion, analysis etc. These niche portals are either based on industry ( like auto, telecom etc) or function ( CIO, CFO etc). Here are portals that we run : ETAuto.com, ETTelecom.com , ETCIO.com, ETRetail.com, ETEnergyWorld.com, ETRealty.com, ETGovernment.com, ETTravelworld.com, ETHospitalityworld.com, ETCISO.in, ETBrandEquity.com, ETCFO.com, ETHealthworld.com, ETBFSI.com , ETHRworld.com, ETLegalWorld.com Apart from media verticals, we also run ETMasterclass.com and vconfex.com.

About ET Auto & Manufacturing

ET Auto & ET Manufacturing are the definitive platforms by The Economic Times that spotlight the future of mobility, manufacturing, and industrial transformation. Through flagship summits, bespoke knowledge series, and curated engagements, we bring together policymakers, CXOs, innovators, and ecosystem enablers to drive conversations that shape the industries powering India’s growth.

Role Overview

As an Associate – Audience Acquisition , you will be responsible for identifying, engaging, and onboarding key stakeholders across the auto and manufacturing landscape for ET’s high-impact events. The role blends research, strategic outreach, project execution, and digital engagement, ensuring that every initiative resonates with leaders driving change in the sector.

Key Responsibilities

Delegate Acquisition & Engagement

Identify and engage CXOs, policymakers, thought leaders, and innovators across automotive and manufacturing ecosystems.

Research target audiences, design outreach campaigns, and secure delegate participation.

Strengthen ET Auto & Manufacturing’s leadership network through high-quality engagement.

Custom Projects

Collaborate with clients and internal stakeholders to design bespoke initiatives aligned with sectoral priorities.

Translate business needs into impactful project deliverables.

Ensure quality, consistency, and timely execution of projects.

Project Management

Lead project execution from initiation to closure.

Track deliverables, monitor risks, and manage timelines effectively.

Coordinate across editorial, marketing, design, and ops teams for seamless delivery.

Digital & Website Management

Manage updates on ET Auto & Manufacturing digital platforms.

Ensure event content, partner information, and industry insights are updated regularly.

Enhance visibility, accuracy, and user experience.

Major Summits & Flagship Events

Drive audience acquisition strategies for flagship summits and large-scale industry conclaves.

Network with high-profile leaders, industry associations, and policy influencers.

Personalize outreach and coordinate delegate logistics to ensure premium experiences.

Database Building & Intelligence

Build and maintain a structured database of industry leaders, associations, and ecosystem players.

Ensure accuracy, compliance, and accessibility.

Leverage insights to refine outreach and acquisition strategies.

Key Skills & Competencies

Strong research and analytical capability with knowledge of auto and manufacturing sectors.

Excellent communication and networking skills for CXO-level engagement.

Project management skills with the ability to handle multiple priorities.

Familiarity with CRM systems, databases, and MS Office Suite.

Agility to work in a fast-paced, deadline-driven environment.

Qualifications

Bachelor’s degree in Business, Marketing, Media, Engineering, or related disciplines.

1–3 years of experience in audience acquisition, events, or stakeholder engagement.

Exposure to the auto, manufacturing, or allied sectors will be an advantage.

Experience with digital outreach and content management preferred.

Interested candidates may share their resume on neetu.arora@timesinternet.in