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(Only 24h Left) ABM- Marketing Administrator

(Only 24h Left) ABM- Marketing Administrator

HGSIndia
4 hours ago
Job description

Job Description : ABM Marketing Administrator

Position Overview

We are seeking a detail-oriented and tech-savvy ABM Marketing Administrator to join our dynamic marketing team. This role will be responsible for the administration and optimization of our Account-Based Marketing (ABM) platform, ZoomInfo, and will play a key role in the execution and setup of ABM campaigns. The ideal candidate will have a strong understanding of ABM strategies, marketing operations, and data-driven campaign execution.

Key Responsibilities

  • Serve as the primary administrator for ZoomInfo and other ABM-related tools.
  • Manage user access, data hygiene, integrations, and platform updates.
  • Ensure platform configurations align with marketing and sales objectives.
  • Collaborate with marketing and sales teams to build and launch ABM campaigns.
  • Set up audience segmentation, targeting, and personalization strategies.
  • Monitor campaign performance and optimize based on analytics and feedback.
  • Maintain accurate account and contact data within ZoomInfo.
  • Generate reports and dashboards to track campaign effectiveness and ROI.
  • Provide insights and recommendations for continuous improvement.
  • Partner with demand generation, sales, and content teams to align ABM efforts.
  • Support enablement initiatives by sharing platform best practices and training.
  • Develop and document workflows for campaign setup and execution.
  • Identify opportunities to streamline ABM operations and improve scalability.

Qualifications

  • 8+ years of experience in B2B marketing, preferably in ABM or marketing operations.
  • Hands-on experience with ZoomInfo or similar ABM platforms.
  • Strong understanding of ABM principles, targeting, and personalization.
  • Proficiency in marketing automation tools (e.g., HubSpot).
  • Analytical mindset with experience in campaign reporting and optimization.
  • Excellent communication and project management skills.
  • Ability to work independently and collaboratively in a fast-paced environment.

    • Preferred Skills

  • Experience with intent data and predictive analytics.
  • Familiarity with CRM systems and data integration.
  • Knowledge of digital advertising platforms (LinkedIn, Google Ads).
  • Certification in ZoomInfo or ABM platforms is a plus.

    • Why Join Us?

    Be part of a forward-thinking marketing team driving strategic growth.

    Work with cutting-edge tools and technologies in the ABM space.

    Enjoy a collaborative culture that values innovation and impact.

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