Search Engine Optimization Manager

Grow Your Staff is hiring a SEO Manager for a US-based platform that creates customised footwear. This is a full-time remote position

Experience required : 3-5 years

Time : 5 : 30 pm IST - 2 : 30 am IST (Monday - Friday)

CTC : 12- 17 LPA

Location : Remote

Type of employment : Full-time

Responsibilities

• Optimize site architecture, speed, structured data, and internal linking to improve crawlability and indexing for Shopify e-commerce sites
• Manage redirects, canonical tags, and technical site audits to maintain SEO health and avoid ranking issues
• Work closely with developers to implement SEO best practices for site changes and new features
• Conduct keyword research to identify high-value opportunities for content creation and optimization
• Develop and execute a content SEO roadmap including on-page optimization, blog strategy, and landing page improvements
• Collaborate with content and marketing teams to ensure SEO best practices are applied to all digital content
• Create and manage white-hat link-building campaigns to improve domain authority and rankings
• Identify partnership opportunities, guest posting, and digital PR tactics to acquire quality backlinks
• Use tools like Google Search Console, Ahrefs, SEMrush, and Screaming Frog to monitor performance and identify issues
• Track and report on SEO KPIs such as organic traffic, keyword rankings, and revenue impact
• Translate SEO data into actionable insights for leadership and cross-functional teams.
• Prioritize initiatives based on potential revenue impact and ROI, focusing on activities that drive measurable growth
• Align SEO strategies with broader business and marketing goals to support overall eCommerce performance
• Partner with developers, marketers, and product teams to ensure technical and content SEO efforts are integrated into the brand's digital strategy
• Stay updated on SEO algorithm changes, tools, and best practices to keep the brand ahead of the curve

Requirements

Bonus requirements

Qualifications

Skills Required

Keyword Research, Shopify, Google Search Console, Seo