Specialist, Performance Media Operations

Sonata Software Overview

In today's market, there is a unique duality in technology adoption. On one side, extreme focus on cost containment by clients, and on the other, deep motivation to modernize their Digital storefronts to attract more consumers and B2B customers.

As a leading Modernization Engineering company, we aim to deliver modernization-driven hypergrowth for our clients based on the deep differentiation we have created in Modernization Engineering, powered by our Lightening suite and 16-step Platformation™ playbook. In addition, we bring agility and systems thinking to accelerate time to market for our clients.

Headquartered in Bengaluru, India, Sonata has a strong global presence, including key regions in the US, UK, Europe, APAC, and ANZ. We are a trusted partner of world-leading companies in BFSI (Banking, Financial Services, and Insurance), HLS (Healthcare and Lifesciences), TMT (Telecom, Media, and Technology), Retail & CPG, and Manufacturing space. Our bouquet of Modernization Engineering Services cuts across Cloud, Data, Dynamics, Contact Centers, and around newer technologies like Generative AI, MS Fabric, and other modernization platforms.

Job Title : Specialist, Performance Media Operations

Location : Chennai (On-site)

Department :

Performance Marketing / Media Operations

Experience Level :

Mid-level (Specialist)

About the Role

We are seeking a detail-oriented and data-driven

Specialist, Performance Media Operations

to join our team in Chennai. In this role, you will be responsible for managing and optimizing performance marketing campaigns across social platforms, YouTube, and Condé Nast brand.com sites. You’ll play a key part in campaign execution, data analysis, and performance insights to ensure successful outcomes and continuous improvement across all media channels.

Key Responsibilities

Manage and optimize performance campaigns across

social media platforms

YouTube

, and

Condé Nast brand.com

properties.

Build and set up campaigns accurately and efficiently to ensure

timely, seamless launches

Analyze

audience data

historical campaign performance

, and

industry trends

to drive actionable insights and inform client strategies.

Provide

in-depth campaign analysis

and performance reports to internal stakeholders to support sales and planning teams.

Deliver

in-flight optimizations

and

end-of-campaign recaps

, highlighting key successes, learnings, and growth opportunities.

Troubleshoot and resolve

campaign or account issues

quickly and effectively while maintaining a calm, solution-oriented approach.

Collaborate cross-functionally with internal teams to ensure alignment and continuous campaign improvement.

Desired Skills and Qualifications

Bachelor’s degree in Marketing, Advertising, Communications, or a related field.

2–5 years

of experience in

digital media operations, campaign management, or performance marketing

Hands-on experience managing campaigns across

social platforms (Meta, LinkedIn, X / Twitter)

and

YouTube

Strong understanding of

media performance metrics

(CTR, CPA, ROAS, CPM, etc.) and optimization levers.

Proficiency in

analytics and reporting tools

(Google Analytics, social platform dashboards, Excel / Sheets).

Exceptional

attention to detail

analytical thinking

, and

problem-solving

skills.

Strong

communication and presentation

skills for both internal and client-facing interactions.

Ability to multitask, prioritize, and deliver under tight timelines in a fast-paced environment.

A proactive attitude with a focus on collaboration, accountability, and continuous learning.

Why join Sonata Software?

At Sonata, you´ll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what´s possible. To build never seen before solutions to some of the world’s toughest problems. You´ll be challenged, but you will not be alone. You´ll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.