Job Purpose :
Responsible for managing and executing digital campaigns for driving transaction count and GMV through channels like WhatsApp, SMS, Banners and Website. This role requires a strategic thinker with a strong understanding of digital technologies and trends, ensuring that this portfolio aligns with the company's goals and objectives.
Role and Responsibility :
- Manage and execute digital campaigns and monitor their performance
- Achieve transaction volume and GMV targets through digital channels, ensuring alignment with organizational objectives and growth strategies
- Identify emerging digital trends and technologies that can enhance business processes, user experience and customer engagement
- Use data and analytics to assess the effectiveness of the digital initiatives
- Manage campaigns for customers, merchants and internal employees
- Manage relationships with external agencies and vendors to ensure timely delivery of quality outcomes
- Optimize campaigns to ensure maximum ROI and analyze performance metrics for continuous improvement
- Share regular business updates to leadership and ensure alignment with strategic goals
- Track and report on the performance of digital campaigns weekly / monthly, ensuring they meet key performance indicators (KPIs)
- To achieve budgeted business targets for this segment.
Educational Qualification :
Preferred Master's in Business Administration or Bachelors in relevant disciplineSkills and experience :
1-2 years of experience in similar industryGood working knowledge in MS officeAbility to work in a fast-paced, dynamic environment with multiple stakeholders and competing priorities, independentlyCreative mindset with excellent communication and writing skillsExcellent interpersonal communicationFluent in English, both written and oralShow more
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Skills Required
Ms Office