Growth Manager

Job Summary :

We are looking for a senior growth manager to drive customer acquisition through our referral program. Customer referrals have been pivotal to Company growth, and you will have the opportunity to impact our largest acquisition channel. This role will be part of the organic growth marketing team and will report to the Senior Director of Marketing.

Roles & Responsibilities :

Referral Marketing :

• Manage & scale largest channel of new customer acquisitions, lowering overall cost of customer acquisition.
• Develop and execute data-driven strategies for the referral program
• Optimize the program through A / B testing and reward structure experimentations.
• Create seamless app experience for referrals, collaborating with product, tech & creative teams.
• Analyse metrics to improve conversion rates and reduce CAC.
• Assess industry trends to maintain competitive advantage in referral programs.

App Retention :

Pre-requisites