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SEO Content & Copywriter | Spellzee (IITM-Incubated)

Spellzeegurugram, uttar pradesh, in

1 day ago

Job description

About Spellzee

Spellzee is an IITM-incubated EdTech company helping children build strong English language skills through personalized learning programs.

Our mission is to make foundational learning accessible, affordable, and outcome-driven for every child.

We’re looking for a Content & Copywriter who can create high-quality, engaging, and SEO-friendly content for our websites, marketing campaigns, and brand communications.

The ideal candidate is a strategic storyteller who understands SEO beyond keywords — including SERP behavior, GEO-targeted search intent, and the evolving AI search landscape.

Job Type :

Full-time / Part-time / Freelance | Remote | Long-Term Engagement

Key Responsibilities

Create SEO-driven content without keyword stuffing — focus on keyword placement, search intent, and user experience.
Develop long-form assets like brochures, career guides, curriculum reports, and blog articles to support learner engagement and brand visibility.
Edit and proofread all materials for clarity, consistency, and grammatical accuracy , ensuring alignment with Spellzee’s tone and branding.
Maintain and manage a content calendar for timely publication and updates.
Collaborate with designers, marketing, and internal stakeholders to bring campaigns and website content to life.
Conduct in-depth research on emerging education trends, technology shifts, and parent / learner behavior to create relevant, insightful content.
Write high-performing ad copy and emailers to drive leads and conversions.
Track and analyze content performance data to continuously optimize for reach and engagement.
Manage content within WordPress or Webflow , ensuring SEO and design best practices.
Review and guide junior writers to uphold quality and consistency across all content.

What We’re Looking For

Excellent research and writing skills with the ability to simplify complex educational concepts.

Deep understanding of SEO principles, SERP ranking factors, GEO search behavior, and AI search (e.g., Google SGE).

Strong editorial judgment and attention to detail in editing and proofreading.

Experience in long-form content creation — especially in EdTech, education, or upskilling sectors.

Knowledge of content marketing, brand storytelling, and conversion copywriting.

Familiarity with WordPress, Webflow, or CMS tools.

Ability to work independently and manage multiple deliverables on a daily schedule.

Structured, organized approach to planning and execution.

Collaborative mindset — able to liaise across teams to refine messaging.

Expectations

2 SEO blogs per day , 800–1000 words each (with proper keyword research & structure).

SEO-friendly , engaging, and parent-focused writing — no keyword stuffing.

Open to doing a short test assignment before onboarding.

Clear communication and timely delivery.

Preferred Experience

2+ years of professional content writing experience

Prior work in EdTech, parenting, or education brands is a plus

Proven portfolio of SEO articles, brand copy, and marketing collateral

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Copywriter • gurugram, uttar pradesh, in