🚀 Role : Co-Founder – Growth, Marketing & B2B (Remote)
This is a core founding role where you will operate as the growth engine of Alepaa .
🔸 GTM, Growth & Marketing
- Develop and execute Alepaa’s Go-To-Market strategy
- Lead digital marketing, content direction, and brand storytelling
- Build and scale online presence and community
- Run growth experiments, campaigns, and audience funnels
- Expand our reach across India and international craft-focused markets
- Build Alepaa’s identity as a premium cultural-fashion brand
🔸 B2B & Institutional Partnerships
Create partnerships with boutiques, premium retailers, export houses, and designersIdentify global retail markets with high cultural-fashion demandBuild collaboration pipelines with brands, influencers, and cultural organizationsManage outreach, negotiation, and long-term relationship development🔸 Business Development & Expansion
Identify growth opportunities in new markets and categoriesDevelop sales channels beyond D2C (B2B, bulk orders, international buyers)Build scalable processes for revenue expansionLead discussions with stakeholders, partners, and strategic collaborators️ Who We’re Looking For1–4 years in growth marketing, business development, or D2C brand scalingExperience in fashion, lifestyle, D2C, or startup environments (preferred)Strong understanding of digital marketing + brand buildingEntrepreneurial mindset with comfort in building from scratchSomeone who appreciates culture-driven products and premium craftsmanshipA person who wants ownership , not just a role🌍 Work Mode
Fully Remote , flexible, outcome-driven, founder-style culture.
🎯 Founder Structure
This is a founder-track role , structured with :
Equity participation based on role, contribution, and long-term involvementCapital participation (optional and milestone-based) — aligned with standard founder practices and meant for individuals who want deeper ownershipShared decision-making power across brand, business, and expansionEquity + Compensation Structure
Equity Offered : 5–10% (based on contribution and responsibilities)
Vesting : 3 years | Cliff : 6 months
0% equity if leaving before 6 months50% vests in the first 18 monthsRemaining 50% vests quarterly over the next 18 months📌 Important :
There is NO salary until either :
1️⃣ Alepaa reaches ₹1 Cr in annual revenue , OR
2️⃣ We raise our next funding round (VC / Angel)
This is a true founder-level, ownership-driven opportunity.
If you’re someone who wants to co-create a premium cultural-fashion brand from Bihar with global ambitions , and you resonate with the idea of blending heritage, sustainability, and modern luxury , then Alepaa is a rare and powerful opportunity.
Kindly Email to explore the co-founder journey with us.
himanshu@alepaa.com