Senior Product Line Manager

Job Purpose :

The candidate oversees the development and on-going management of product lines at the India level to ensure the successful design, engineering, production, marketing, promotion and selling of assigned product lines. The role will require the ability to work with multi-disciplinary teams in Haworth locations and drive team effort towards identified marketing goals.

Key Roles and Responsibilities :

• Aligns projects and actions internationally or globally depending on the scope
• Prepares business cases and develops strategies on how to implement them
• Provides support to India sales teams to strengthen Haworth market position and provides guidance on product performance
• Ensures feature / function / benefit and differentiating requirements satisfy market needs
• Ensures compliance with requirements related to sustainability, safety, and regional regulations
• Coordinates with internal design or external design the translation of criteria into product solutions
• Defines short- and longterm product plans in conjunction with all functional departments
• Manages product development projects including the coordination of other functional departments
• Works with Marketing Communications on strategy for successful product launch with clear storyline and training
• Leads completion of all key marketing deliverables within the Haworth new product development and implementation process. Coaches involved functions on completion
• Monitors and analyzes competitor portfolios within the responsible category
• Monitors and reports product life performance (pricing, profitability, discontinuation) and ensures structured feedback with Sales
• Builds strong market connections and collaborate closely with Sales and MarCom.

Job Requirements and Qualifications :

About Us

Haworth is one of the world's largest manufacturers of office furniture, providing solutions for tomorrow's customers worldwide. At the center of our work is the human being : What does a person need to work, what pushes them, motivate them and what makes people feel comfortable at work Only if we can answer that question, we are able to introduce designs to our customers that will make them achieve their goals. To stay one step ahead, we invest in our own research, have a worldwide network of interesting partners and are part of think tanks around the world who are trying to think ahead. The family-owned company, headquartered in Holland, Michigan / United States, employs more than 8,000 people and is represented in more than 150 countries in Asia, Europe and America with subsidiaries and partners.

Skills Required

Product Management, Project Management, Product Planning, Marketing