Senior Manager, Display & Programmatic

Role : Senior Manager - Senior Manager, Display & Programmatic

Years of Experience : 8-10 years

Job Location : Bangalore (Indiranagar)

Work Type : Hybrid

Shift Timing : 5 : 00 PM to 02 : 00 AM

Assembly is looking for Senior Manager, Programmatic to bolster our Programmatic team. The Senior Manager, Programmatic is responsible for the growth and flawless delivery of a portfolio of programmatic campaigns. Our senior manager will partner with account and media teams to develop strategic programmatic engagements that are centered on business objectives. The Senior Manager will then work to activate biddable media with support of their team, dividing responsibilities to ensure programs are regularly reviewed, performance analyzed, opportunities identified, and optimizations executed. The right candidate will have a strong grasp of media analytics and be able to derive actionable insights as well as clearly communicate with account teams and clients. We are looking for a self-starter, results-driven, details- and numbers-oriented individual who can solve problems creatively both as a mentor and direct contributor. This position reports directly to the Head of Programmatic.This position is a full-time position.

Responsibilities of the role :

Help identify, craft and present opportunities to leverage programmatically purchased media to support client objectives

Support programmatic sales and growth by serving as programmatic partner to all account and media teams

Proactively work to identify cross-channel integration opportunities and programmatic campaign improvement

Act as a participant and leader in regular knowledge share sessions to support organizational education initiatives and nurture innovation, optimization and integration strategies

Stay current on platform features and techniques for activating, measuring and optimizing media programs

Collaborate with platform, inventory and data partners to develop, activate and optimize targeted programs

Support the development of process standards and train team members on the how and why

Oversee campaign set-up of programmatic buys in DSPs

Oversee campaign QA process

Work with traders to evaluate performance and optimize across dimensions including audience, inventory, ad format, creative messaging, etc.

Assist traders to manage program pacing and performance

Work directly in campaigns as needed to leverage advanced experience and ensure best in class results

Troubleshoot issues on all pre-production and live campaigns

Support traders’ growth and development including areas of campaign management and communication

Support account team in delivering regular performance and optimization updates

Support account team in delivering program recommendations to evolve and improve over time, including providing insights into campaign constraints and untapped potential

Requirements :

8+ years of experience with DSP platforms (self-managed) – The Trade Desk, DV360, Amazon, Roku’s OneView DSP, VerizonDSP, Amobee, etc.

Ability to interpret campaign performance with regards to programmatic variables – Geo, device, demos, behavioral, creative, targeting layers

Tactical execution experience – CTV, Native, Proximity targeting, Prospecting vs Remarketing, PMP executions, Audio / Video, SSP direct deals.

Proficiency in Excel is required

Experience training, mentoring and managing team members

Preferred :

Proven command of ad-server or ad-operations technologies (e.g., Doubleclick, Adforms) is preferred

Experienced managing a team and career path

Dynamic Creative Optimization (DCO) execution experience a plus

Certifications with Campaign Manager 360, Display & Video 360, The Trade Desk Edge Academy

EQUAL OPPORTUNITIES

Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

SOCIAL & ENVIRONMENTAL RESPONSIBILITY

At Assembly, we have a responsibility to bring impact into our every day. This means we must always look for ways in which to be conscious citizens in our roles to support society and environmental sustainability. We encourage employees to; be a conscious citizen by actively participating in our organisation's sustainability efforts, help us promote environmentally friendly practices within the workplace, collaborate with community organisations and stakeholders to support initiatives aligned with our company's values, participate in volunteer activities that benefit the community. Employees are also encouraged to make suggestions and evaluate our business practices to identify areas for improvement in social and environmental performance. Employees at Assembly demonstrate commitment to sustainability and inclusivity in their actions and behaviours.