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Deputy General Manager or General Manager - Marketing (Consumer Health)

Deputy General Manager or General Manager - Marketing (Consumer Health)

Confidential JobsDelhi, India
4 days ago
Job description

What you become a part of :

The successful candidate will play a pivotal role in shaping and driving end-to-end marketing strategy, brand / product support programs and product positioning to contribute to the financial / business objectives of the organization for our Consumer Health division.

What to expect :

  • Define and execute the marketing strategy for consumer health brands across target markets.
  • Lead brand positioning and repositioning initiatives, identifying key product benefits, usage occasions, and competitive differentiation.
  • Own the go-to-market and promotional strategy, including campaign planning, media mix, ATL / BTL initiatives, activation calendars, and budget alignment to commercial goals.
  • Track and analyze brand performance, market trends, consumer insights, and competitor activities, sharing actionable recommendations with leadership.
  • Conceptualize and implement consumer engagement and awareness campaigns—digital, in-store, and community-level—to drive visibility and consumption.
  • Review and optimize product pricing and packaging strategies to enhance shelf presence and market competitiveness.
  • Identify innovation opportunities and product extensions based on consumer needs and white space analysis; contribute to building a future-ready brand pipeline.
  • Collaborate with Commercial, Sales, Trade Marketing, and Training teams to develop product education materials and sales enablement tools.

Essential qualifications, experience & skills :

  • Bachelor’s degree in Marketing, Business or related field; MBA in Marketing is preferred.
  • 12-15 years of progressive experience in consumer health, FMCG, or wellness brands, ideally within a multi-country, matrix organization.
  • Proven ability to build and grow consumer brands through insight-led, integrated marketing strategies.
  • Strong experience in consumer research, brand health tracking, and campaign ROI analysis.
  • A self-starter who thrives in entrepreneurial, fast-paced environments and can operate independently.
  • Skilled at working cross-functionally and cross-culturally to align stakeholders and deliver results.
  • Excellent communication, strategic thinking, and project management skills.
  • Why Join Us?

  • Be part of a fast-growing, purpose-driven organization transforming healthcare access in Africa.
  • Work alongside passionate teams with deep expertise and purpose.
  • Thrive in a dynamic, high-growth environment where innovation, ownership, and leadership are encouraged.
  • Application :

    If this role is of interest to you, please upload a recent copy of your CV and a member of the Talent Acquisition team will be in touch. We believe that equal opportunities mean inclusion, diversity and fair treatment for all.

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    Deputy General Manager • Delhi, India