Product Marketing Lead

We’re looking for a Product Marketing Lead with 8+ years of experience in B2B SaaS marketing.

At Factors, this role will shape positioning, drive go-to-market, and create clarity for our customers and teams alike.

As the Product Marketing Lead, you’ll own core PMM functions — from messaging and positioning to launches, enablement, and customer advocacy. You’ll play a strategic role in shaping how customers understand, experience, and adopt Factors.ai, while driving close alignment across product, sales, and demand gen.

We’re looking for someone with exceptional copywriting (American English) skills, and this will be a key factor in our decision.

We are looking for someone keen on hands-on execution while driving the strategy.

What You’ll Do

Strategy & Positioning

• Define and evolve the positioning, messaging, and narrative for the Factors.ai platform and its key modules.
• Partner with leadership to shape the GTM strategy across segments and products.
• Lead cross-functional alignment between Product, Sales, CS, and Marketing to ensure cohesive storytelling and execution.

Execution & Enablement

Customer & Market Insight

What We’re Looking For

About Factors.ai

Factors.ai is a seed-funded demand generation platform built for B2B marketing teams. We help demand gen and performance marketers identify, engage, and convert their best-fit accounts through a mix of account intelligence, campaign optimization, and attribution.

Work Mode

Hybrid, in HSR Layout, Bengaluru

Compensation

₹30-40 LPA (depending on experience and fit)

How to Apply

Please email tanvi@factors.ai with the following details :