Identify the best possible platforms and create a plan basis the marketing objectives
Understanding the benchmark rates from the buying team before sharing the plan to the clients
If any requirement of third parties - coordinate with the internal third party team to get the best possible rates
Ensuring the media plan is shared with the clients
Work on iteration on the media plans basis feedback from the clients as and when required
Once the media plan is locked, share the estimate with the accounts team, for the estimates to be raised
Sharing the estimate to the client and getting the approval and getting the POs in place from the client.
Ensuring campaigns commences on time without any major delay.
Monitoring the campaigns along with the buying team and ensuring the rates are in par with the media plans
Using Analytics tool such as Google Analytics, SimilarWeb, SEMRush for industry benchmarking
Skills Required :
Strong Communication & Time management skills
Strong attention to detail, problem solving attitude and having an analytical mind
Knowledge of Google Analytics, SimilarWeb, SEMRush
Knowledge of Amazon Ads, Flipkart Ads
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Executive Executive • Mumbai, Maharashtra, India
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