Marketing Operations Manager

About Us

Established in March 2018, Bybit is one of the fastest growing cryptocurrency derivatives exchanges, with more than 70 million registered users. We offer a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. We provide innovative online spot and derivatives trading services, mining and staking products, as well as API support, to retail and institutional clients around the world, and strive to be the most reliable exchange for the emerging digital asset class.

Our core values define us. We listen, care, and improve to create a faster, fairer, and more humane trading environment for our users. Our innovative, highly advanced, user-friendly platform has been designed from the ground-up using best-in-class infrastructure to provide our users with the industry's safest, fastest, fairest, and most transparent trading experience. Built on customer-centric values, we endeavour to provide a professional, 24 / 7 multi-language customer support to help in a timely manner.

As of today, Bybit is one of the most trusted, reliable, and transparent cryptocurrency derivatives platforms in the space.

Job Title : Marketing Operations Manager - South Asia

Responsibility :

Coordinate with design, content, BD, and global marketing teams to ensure timely execution of regional campaigns and ensure maximum reach for campaigns. (Banners, Latest Events, Push Notifications, Emails to users, Socials etc.)

Maintain a structured campaign calendar for the region and ensure alignment with global marketing initiatives documentation for campaigns, creatives, and operational processes.

Track performance metrics across channels (paid, organic, affiliate, and referrals) and drive initiatives to optimize performance.

Work closely with data and product teams to optimize conversion funnels (signups → KYC → FTD).

Prepare weekly and monthly performance dashboards and insights reports. Manage tracking links and ensure data accuracy across tools.

Manage regional marketing budgets, vendor payments, and PO tracking.

Support onboarding and coordination with local vendors, agencies, and influencers.

Ensure ROI-driven allocation of marketing spend.

Standardize marketing workflows and automate repetitive tasks where possible.

Ensure all campaigns follow brand compliance and legal / regulatory standards.

Qualifications

2-5 years' of marketing experience

BS / BA in Marketing or a related field of study

Excellent writing and communication skills