Developer for Custom Server-Side Tracking Setup (Meta Health & Wellness)

Position : Tracking Developer (Contract / Freelance)

Compensation : $500 USD for implementation, 2-3 hour coaching sessions teaching implementation

Location : Remote

Start Date : ASAP

About the Role

We are looking for an experienced developer to set up a custom server-side tracking pipeline to keep conversion optimization active for Health & Wellness advertising accounts on Meta.

This is not a standard pixel install — you must understand how to build a compliant, custom event tracking system that bypasses Meta’s Health & Wellness restrictions without breaking policy.

What You’ll Build (Custom Core Setup)GTM Web → capture browser-side interactions.

Custom Events → replace Meta’s restricted standard events (Purchase, Lead, AddToCart) with custom ones (e.g., PurchaseC, OrderPlaced) while retaining parameters.

sGTM (Stape or other hosting) → configure a secure server-side GTM container.

Meta Conversions API (CAPI) → send events from our verified domain to Meta with match keys for accurate attribution.

Attribution Layer → ensure full tracking integrity with browser + server event IDs (event_id, fbp, fbc).

Responsibilities

Install, configure, and test server-side GTM hosting (Stape or equivalent).

Implement custom event naming conventions for Health & Wellness compliance.

Configure and deploy Meta CAPI pipelines from server-side GTM.

Map browser events → custom server events while maintaining parameters.

Test event firing, match rates, and optimization readiness.

Provide documentation for the setup.

Requirements

Proven experience with Google Tag Manager (web + server).

Strong knowledge of Meta CAPI and event tracking for ads.

Familiarity with Health & Wellness category restrictions on Meta is compulsory

Ability to configure custom events for conversion optimization.

Experience with Shopify, WooCommerce, GoHighLevel or custom checkouts a plus (but not required).

Why This Matters

Meta restricts Health & Wellness events (Purchase, Lead, etc.), which kills optimization. Our setup solves this by implementing custom events via server-side CAPI — Meta recommends this, but most devs don’t know how to do it correctly.

We need someone who can build this pipeline end-to-end so our campaigns stay optimized, accurate, and future-proof.

How to Apply

Send :

Examples of past GTM / CAPI setups you’ve done.

A quick note on your experience with custom events and server-side tracking.

Your expected timeline.