Video Lead

About the Company

The Ayurveda Experience is Americas largest online Ayurvedic house of brands that markets natural, herbal skincare, body care, haircare products and wellness supplements. Advanced in 4 continents and having spread its wings in about 20+ countries, with over 1.5 Million customers from the US, UK, Canada, Australia, New Zealand, Germany, France, Italy and Spain, India, Japan, Singapore, South Korea and more, with thousands of 5-star reviews.

Website : https : / / transformative.in /

US Store : https : / / theayurvedaexperience.com /

India Store : https : / / tae.in /

UK Store - https : / / theayurvedaexperience.co.uk /

Singapore Store - https : / / sg.theayurvedaexperience.com /

Japan Store - https : / / jp.theayurvedaexperience.com /

Job Overview :

We are seeking a highly creative, strategic, and organized

Video Lead

to take full ownership of all

video advertisements and performance-driven video content

across platforms. This is a Team Lead’s role responsible not only for producing high-impact video ads but also for

leading a team , managing

end-to-end video production , and

collaborating with creators, influencers, and external partners

to drive growth and engagement.

Needs to play a key role in shaping our visual storytelling and video performance strategy while ensuring all content aligns with brand goals, performance metrics, and creative direction.

Key Responsibilities :

Project Planning : Develop and refine video concepts, scripts, and storyboards. Create project timelines and budgets. Coordinate with stakeholders to understand project objectives and requirements.

Production Management : Organize and manage the production process, including casting, location scouting, scheduling, and equipment procurement. Ensure all necessary permits and releases are obtained.

Crew Management : Hire, lead, and collaborate with a team of videographers, editors, sound engineers, and other production professionals. Provide guidance, feedback, and direction to team members.

Shooting and Directing : Oversee video shoots, ensuring the creative vision is executed effectively. Direct talent, capture high-quality footage, and manage on-set logistics.

Post-Production : Supervise the editing process, including video and audio editing, color correction, and visual effects. Ensure the final product aligns with the project's goals and vision.

Quality Control : Review and approve video drafts at various stages, providing feedback and revisions as necessary. Ensure that videos meet quality standards and align with brand guidelines.

Client and Stakeholder Communication : Collaborate with clients, creative directors, and other stakeholders to understand their requirements, provide project updates, and address any concerns or feedback.

Budget Management : Monitor project expenses and ensure they stay within the allocated budget. Track and report on project financials.

Distribution and Promotion : Assist in creating strategies for video distribution and promotion, which may include social media, websites, and other online platforms.

Equipment and Technology : Stay up-to-date with the latest video production equipment and software. Ensure the team has access to the necessary tools to produce high-quality content.

Compliance and Legal : Ensure all legal and copyright requirements are met, including licensing music, obtaining necessary permissions, and complying with relevant regulations.

Qualifications :

Bachelor's degree in film, video production, or a related field (or equivalent experience).

5+ years of experience in video production and Project management, with a focus on

ads, digital marketing, or content marketing .

Strong knowledge of video production techniques, equipment, and software (e.g., Adobe Premiere, Final Cut Pro, After Effects).

Excellent communication and leadership skills.

Creative thinking and problem-solving abilities.

Strong attention to detail and organizational skills.

Ability to work under pressure and meet tight deadlines.

Knowledge of industry trends and emerging technologies.

Strong portfolio showcasing ad content and branded storytelling.

Understanding of different video formats, including web, social media, and broadcast.

Familiarity with different distribution platforms and best practices for online video.