Paid Social Strategist

The Opportunity :

Avantor is looking for a strategic, data-savvy Paid Social Strategist to lead the planning, execution, and optimization of paid social campaigns that support brand awareness, demand generation, and customer acquisition across key channels—including Meta, LinkedIn, TikTok, Pinterest, and emerging platforms.

As a core member of the Digital Advertising team, you will partner cross-functionally to develop and execute performance-driven strategies aligned with broader marketing goals.

This role goes beyond campaign setup : they will own media planning, targeting strategy, testing frameworks, and platform performance insights, contributing to long-term growth and multi-channel alignment. You’ll work closely with Creative, Analytics, and Content Strategy to ensure paid social campaigns are not only well-executed but also aligned to lifecycle, funnel stage, and business KPIs.

What we’re looking for

Education : Any Bachelor's / Master’s Degree

Experience : 3–5+ years of experience in paid social advertising, performance marketing, or media strategy with demonstrated ownership of campaign strategy and optimization.

Preferred Qualifications :

Deep expertise with Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, and emerging social platforms.

Proven track record of improving campaign performance through data-driven audience targeting, creative testing, and cross-channel alignment.

Strong analytical skills with proficiency in Excel, Looker Studio, Power BI, or similar platforms for campaign analysis and reporting.

Solid understanding of paid media metrics (CTR, CPA, ROAS, CVR, CPL), attribution models, and performance benchmarks.

Ability to manage multiple priorities, stakeholders, and campaigns in a fast-paced environment with minimal oversight.

Experience with eCommerce, B2B demand gen, or full-funnel performance strategies.

Familiarity with tracking frameworks, including pixel management, tag managers, UTMs, and cookie-based targeting.

Exposure to multi-channel campaign coordination across programmatic, paid search, or display advertising.

Experience using project management tools (e.g., Asana, Workfront, Trello) to manage campaign timelines and collaboration workflows.

How will you thrive and create an impact :

Campaign Strategy & Execution

Develop and execute paid social strategies that align with business objectives, campaign goals, and audience segments across Meta, LinkedIn, TikTok, and other platforms.

Build and manage paid social campaigns end-to-end, including audience targeting, budget pacing, creative mapping, bid strategy, and ad set architecture.

Implement A / B and multivariate testing strategies for creative, copy, call-to-action, and audience segments, capturing insights to continuously refine campaign effectiveness.

Audience Strategy & Lifecycle Targeting

Define and manage audience segmentation frameworks, ensuring targeting strategies are aligned to lifecycle stages (awareness, consideration, decision, retention).

Leverage platform data, CRM insights, and third-party audiences to inform lookalike modeling, retargeting logic, and exclusion strategies.

Partner with Lifecycle Marketing and Web teams to align landing experiences and nurture flows with paid social efforts.

Optimization & Performance Analytics

Monitor campaign performance across platforms using tools like Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager, optimizing based on key metrics (CTR, CPC, ROAS, CPA, CVR).

Build detailed performance dashboards and executive summaries using Looker Studio, Power BI, or Excel, surfacing actionable insights and campaign trends.

Drive insights-to-action workflows by contributing strategic recommendations to future planning, creative direction, and budget allocation.

Cross-Functional Collaboration

Partner with Creative, Brand, Content Strategy, and Product Marketing to align creative assets with campaign goals and platform-specific best practices.

Brief internal and external creative teams on ad formats, content hooks, and testing needs—ensuring consistency across campaigns and audiences.

Work closely with Analytics and MarTech teams to validate tracking, UTM structure, event setup, and attribution accuracy.

Market & Platform Research

Stay current on platform updates, algorithm shifts, new ad formats, and emerging paid social trends.

Conduct competitor benchmarking and landscape research to refine media plans, uncover growth opportunities, and evolve creative strategy.

Identify and recommend opportunities to expand into new social ad platforms or integrations based on business growth areas.

Check the material validity and price effectiveness in SAP

Generate quotes upon Accounts Managers’ or customers’ requests in SAP

Enter valid orders to initiate product shipment

Working with supply chain to make sure goods arrival to meet customer’s required delivery date

Contact with customer to make sure the valid certificates for chemical goods or DGs

Manage orders to ensure complete and on time delivery

Create on time invoices upon delivery or completion of installation

Manage returned and defective products to Logistic Centers and provide credits to customers

Contribute to continuous quality improvements to ensure business compliance

Take ownership of customers’ issues and resolutions

Ensures highest level of customer satisfaction (internal and external)

Disclaimer :

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.

Why Avantor?

Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.

The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.

We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today!

EEO Statement :

We are an Equal Employment / Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state / province, or local law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

3rd party non-solicitation policy :

By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation