Job Title - GN - SONG - MT - Marketing Automation - Consultant
Management Level: 9-Team Lead/Consultant
Location: Bengaluru, BDC10A
Must-have skills: Adobe Real-Time CDP
Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills.
Job Summary:
This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions.
Roles & Responsibilities:
Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance.
The key responsibilities will include the following
- Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness.
- Provide expert advice on selecting the most suitable B2B marketing automation platform.
- Gather business requirements, design process & solution for implementation of marketing automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, Pardot
- Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs
- Work as a BA or Lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, Pardot
- Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact
- Develop documentation and training materials to support ongoing platform usage and skill development.
- Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments.
- Aside from client delivery, the selected candidate will also drive business development efforts.
Bring your best skills forward to excel at the role:
- Excellent oral and written communication skills
- Creating and maintaining client relationships
- Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies
- Proficient in marketing research and analysis
Professional & Technical Skills:
- Relevant experience in the required domain.
- Strong analytical, problem-solving, and communication skills.
- Ability to work in a fast-paced, dynamic environment.
- Strong understanding of end to end of CRM process, lead nurturing and management, customer journey mapping, and segmentation strategies, Account Based Marketing (ABM)
- Proficiency in email marketing best practices, A/B testing methodologies, and campaign optimization techniques.
- Must have worked in implementation of campaigns, designing marketing emails and delivering outbound marketing activities and customer journeys
- Have knowledge of lead management in CRM (across marketing ,sales and service), B2B Marketing processes, MQL, SQL etc.
- Good to have technical experience and certification on MS CRM, Salesforce CRM experience, Marketo, Pardot, Eloqua
- Strong oral and written communication skills, including presentation skills.
Additional Information:
- Opportunity to work on innovative projects.
- Career growth and leadership exposure.
About Our Company | Accenture
Experience: 8-10Years
Educational Qualification: Any Degree
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
Visit us atwww.accenture.com
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, militaryveteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicablelaw. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.