Talent.com
Accenture
GN - SONG - MT - Marketing Automation - ConsultantAccenture • Bengaluru, BDC10A
GN - SONG - MT - Marketing Automation - Consultant

GN - SONG - MT - Marketing Automation - Consultant

Accenture • Bengaluru, BDC10A
30+ days ago
Job description

Job Title - GN - SONG - MT - Marketing Automation - Consultant

Management Level: 9-Team Lead/Consultant

Location: Bengaluru, BDC10A

Must-have skills: Adobe Real-Time CDP

Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills.

Job Summary:

This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions.

Roles & Responsibilities:

Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance.

The key responsibilities will include the following

  • Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness.
  • Provide expert advice on selecting the most suitable B2B marketing automation platform.
  • Gather business requirements, design process & solution for implementation of marketing automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, Pardot
  • Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs
  • Work as a BA or Lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, Pardot
  • Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact
  • Develop documentation and training materials to support ongoing platform usage and skill development.
  • Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments.
  • Aside from client delivery, the selected candidate will also drive business development efforts.

Bring your best skills forward to excel at the role:

  • Excellent oral and written communication skills
  • Creating and maintaining client relationships
  • Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies
  • Proficient in marketing research and analysis

Professional & Technical Skills:

- Relevant experience in the required domain.

- Strong analytical, problem-solving, and communication skills.

- Ability to work in a fast-paced, dynamic environment.

  • Strong understanding of end to end of CRM process, lead nurturing and management, customer journey mapping, and segmentation strategies, Account Based Marketing (ABM)
  • Proficiency in email marketing best practices, A/B testing methodologies, and campaign optimization techniques.
  • Must have worked in implementation of campaigns, designing marketing emails and delivering outbound marketing activities and customer journeys
  • Have knowledge of lead management in CRM (across marketing ,sales and service), B2B Marketing processes, MQL, SQL etc.
  • Good to have technical experience and certification on MS CRM, Salesforce CRM experience, Marketo, Pardot, Eloqua
  • Strong oral and written communication skills, including presentation skills.

Additional Information:

- Opportunity to work on innovative projects.

- Career growth and leadership exposure.

About Our Company | Accenture

Experience: 8-10Years

Educational Qualification: Any Degree

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us atwww.accenture.com

Equal Employment Opportunity Statement


We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, militaryveteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicablelaw. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

Create a job alert for this search

GN - SONG - MT - Marketing Automation - Consultant • Bengaluru, BDC10A

Similar jobs

Digital Marketing Automation Consultant

Sobha Ltd.Bengaluru, Republic Of India, IN

As a Marketing Automation Specialist, you will be responsible for managing marketing automation tools & platforms and fully leveraging its capabilities.Working closely with brand, developers, digit... Show more

 • Promoted

Senior Guidewire Product Consultant

AXA Global Business Services (AXA GBS)Bengaluru, Republic Of India, IN

As a Business Analyst, you will play a pivotal role in analyzing organizational processes and systems related to Guidewire PolicyCenter.Your day-to-day activities will involve assessing current bus... Show more

 • Promoted

Media Performance - AM (Programmatic)

Publicis Global Delivery (PGD)bangalore, karnataka, in

PGD is seeking a Media Performance.Associate Manager – Programmatic.The ideal candidate should have strong communication skills and experience working with international clients preferably from the... Show more

 • Promoted

Tacton Consultant

Creative Synergies Groupbengaluru, assam, in

We are seeking a TACTON CPQ configuration senior engineer for a contract role.The ideal candidate will possess excellent knowledge of the TACTON application and its complete workflow, enabling them... Show more

 • Promoted

HubSpot Marketing Automation Specialist

Silvermine GroupBengaluru, Republic Of India, IN

We are looking for a highly execution-focused and data-driven HubSpot Specialist to join our team and help scale Truckopedia’s lifecycle marketing and customer engagement systems across products su... Show more

 • Promoted

Marketing Automation Specialist

Sobha Ltd.Bengaluru, Republic Of India, IN

As a Marketing Automation Specialist, you will be responsible for managing marketing automation tools & platforms and fully leveraging its capabilities.Working closely with brand, developers, digit... Show more

 • Promoted

Growth & Product Marketing Manager – AI Products

Tipstat®bengaluru, assam, in

We’re launching two AI-first products and are looking for our first dedicated marketing hire to own how these products show up in the world.B2B marketplace that helps businesses discover, evaluate,... Show more

 • Promoted

AI-Powered Content Marketing Manager

StackGenBengaluru, Republic Of India, IN

StackGen is building the agentic OS for DevOps — an autonomous operations platform purpose-built for the teams responsible for keeping modern infrastructure reliable and fast.We serve engineering o... Show more

 • Promoted

Growth & Product Marketing Manager – Ai Products

Tipstat®Bengaluru, Republic Of India, IN

We’re launching two AI-first products and are looking for our first dedicated marketing hire to own how these products show up in the world.B2B marketplace that helps businesses discover, evaluate,... Show more

 • Promoted

Marketing Automation Engineer

RAPP Indian OceanBengaluru, Republic Of India, IN

We are RAPP – world leaders in activating growth with precision and empathy at a scale.As a global, next-generation precision marketing agency, we leverage data, creativity, technology, and empathy... Show more

 • Promoted

Marketing Automation Manager

Sobha Ltd.bengaluru, karnataka, India

As a Marketing Automation Specialist, you will be responsible for managing marketing automation tools & platforms and fully leveraging its capabilities.Working closely with brand, developers, digit... Show more

 • Promoted

Growth Marketing Specialist - AI Products

Tipstat®Bengaluru, Republic Of India, IN

We’re launching two AI-first products and are looking for our first dedicated marketing hire to own how these products show up in the world.B2B marketplace that helps businesses discover, evaluate,... Show more

 • Promoted

CRM Automation Lead

Sobha Ltd.Bengaluru, Republic Of India, IN

As a Marketing Automation Specialist, you will be responsible for managing marketing automation tools & platforms and fully leveraging its capabilities.Working closely with brand, developers, digit... Show more

 • Promoted

Content Marketing Manager

StackGenbengaluru, assam, in

StackGen is building the agentic OS for DevOps — an autonomous operations platform purpose-built for the teams responsible for keeping modern infrastructure reliable and fast.We serve engineering o... Show more

 • Promoted

Performance Marketing Lead (Search)

TriplespeedBengaluru, Republic Of India, IN

We're looking for a Senior Performance Marketer who owns search end-to-end — someone who can build, scale, and optimize high-spend Google Ads, Apple Search Ads, and Bing campaigns that drive effici... Show more

 • Promoted

Senior Search Engine Marketing Specialist

TriplespeedBengaluru, Republic Of India, IN

We're looking for a Senior Performance Marketer who owns search end-to-end — someone who can build, scale, and optimize high-spend Google Ads, Apple Search Ads, and Bing campaigns that drive effici... Show more

 • Promoted

Growth Marketing Specialist (Apps)

Astro247 AIBengaluru, Republic Of India, IN

We are looking for a hands-on Digital Performance Marketing Manager who has scaled consumer apps at high velocity and knows how to turn ad spend into predictable growth.This role is ideal for someo... Show more

 • Promoted

PPC and Creative Marketing Lead

Varma CapitalBengaluru, Republic Of India, IN

You don't just spend ad budget.If that's how you think, keep reading.Herbtonics is a fast-growing U.Amazon’s most competitive categories.We move fast, we’re data-driven, and every advertising decis... Show more

 • Promoted

Marketing automation manager

Sobha Ltd.bengaluru, karnataka, India

As a Marketing Automation Specialist, you will be responsible for managing marketing automation tools & platforms and fully leveraging its capabilities.Working closely with brand, developers, digit... Show more

 • Promoted

GTM Marketing Manager (AI & Automation)

EdgeVerveBengaluru, Republic Of India, IN

Please apply to job and create your application in the portal using below link –.Com/TGnewUI/Search/home/HomeWithPreLoad?PageType=JobDetails&partnerid=26209&siteid=5179&Areq=3382BR.Job Title: Manag... Show more