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Personal Branding & Content Strategist
Personal Branding & Content StrategistEdit Lobby • bhubaneswar, India
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Personal Branding & Content Strategist

Personal Branding & Content Strategist

Edit Lobby • bhubaneswar, India
1 day ago
Job description

Personal Branding + Content Strategist

(for Edit Lobby founders)

Location : Remote

Type : Part-Time / Full-Time

Start : Immediate

Compensation : 25–30k INR (Part-Time)

About the role

We’re looking for a strategic, creative, and highly organized Personal Branding + Content Strategist to build, scale, and manage the personal brands of the Edit Lobby founders. This role is for someone who understands storytelling, expert positioning, authority-building content, and how to craft narratives that cut through the noise.

You will own end-to-end brand strategy — from defining positioning to writing scripts, planning content pipelines, and executing campaigns that elevate the founders as industry experts in creative production, video editing, and entrepreneurship.

Key responsibilities

Brand strategy & Positioning

  • Develop clear, differentiated personal brand identities for each founder
  • Craft expert positioning in the areas of video editing, agency building, leadership, and creative strategy
  • Build foundational messaging frameworks, tone of voice, and content pillars
  • Identify opportunities for authority-building : interviews, features, thought leadership, collaborations

Content strategy & Planning

  • Build monthly and weekly content calendars across Instagram, LinkedIn, YouTube, and TikTok
  • Create content ideas based on trends, insights, and market conversations
  • Work closely with the Edit Lobby production team to ensure content is executed on time
  • Monitor analytics and adjust strategy for maximum reach and engagement
  • Scriptwriting & Copywriting

  • Write scripts for short-form videos (Reels, TikTok, Shorts)
  • Create talking points, storytelling frameworks, and founder monologues
  • Draft captions, hooks, and scroll-stopping headlines
  • Create long-form content such as newsletters, LinkedIn posts, and expert articles
  • Expert marketing & Growth

  • Turn founder knowledge and experience into powerful, teachable content
  • Build expert ecosystems — mini series, frameworks, signature opinions, bold takes
  • Optimize thought-leadership presence across platforms
  • Conduct competitor analysis, industry insights, and market trends
  • If interested, send your resume to

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    Content Strategist • bhubaneswar, India

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