Area Sales Manager

Job Summary :

We are seeking a driven and strategic Area Sales Manager (ASM) to oversee sales operations in the assigned region. The ideal candidate will lead a team of sales executives, drive revenue growth, expand customer base, and strengthen the company’s market presence through effective planning, execution, and customer relationship management.

Key Responsibilities :

Develop and implement area-wise sales strategies to meet revenue targets

Lead, train, and manage the performance of the regional sales team

Identify new business opportunities and expand dealer / distributor networks

Monitor market trends, competitor activities, and pricing strategies

Build and maintain strong customer relationships to ensure customer satisfaction and repeat business

Collaborate with cross-functional teams (marketing, logistics, accounts) to streamline operations

Analyze sales performance metrics and prepare regular reports for management

Conduct regular field visits to support team and ensure market coverage

Organize product demonstrations, roadshows, and local marketing campaigns

Ensure timely collections and adherence to credit policies

Key Skills and Competencies :

Strong leadership and team management capabilities

Excellent communication, negotiation, and interpersonal skills

Proven track record of achieving and exceeding sales targets

Analytical mindset with a strategic approach to sales planning

Familiarity with CRM tools, ERP systems, and data reporting

Ability to travel frequently within the assigned territory

Educational Qualifications :

Bachelor’s degree in business administration, Marketing, or Engineering

MBA / PGDM in Sales or Marketing (preferred)

Preferred Experience :

5–8 years of experience in B2B sales with 2+ years in a supervisory or managerial role

Experience in industrial products, B2B Sales

Experience in the fasteners industry or similar industrial product categories is a strong advantage