PPC Specialist

a.

Proficiency in Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms.

b.

Strong analytical skills and experience with Google Analytics & data interpretation.

c.

Ability to create and optimize ad campaigns with a focus on ROI.

d.

Keyword research, audience targeting, and A / B testing expertise.

e.

Experience with remarketing, lookalike audiences, and conversion tracking.

f.

Knowledge of budget management and bid strategy adjustments.

g.

Understanding of SEO fundamentals for PPC alignment

h.

Hands-on experience with Google Tag Manager and UTM tracking.

i.

Understanding of landing page optimization for PPC conversions.

j.

Ability to generate insightful reports and provide data-driven recommendations.