Digital Business Analyst

Job Title : Digital Business Analyst Location : Chennai

Employment Type : Full-Time / Contract

Joining : Immediate [Preferred]

Skills : Proven MSO Program Management (live websites + MarTech), Backlog & Release Management in Jira (or similar), KPI tracking for marketing outcomes, Stakeholder management across Marketing, Brand, Legal, IT.

About Us

We manage the day-to-day digital operations for large U.S. brands — their websites, customer journeys, emails, loyalty programs, and the entire MarTech stack, big-bang launches.

Basically, we keep things running smoothly, launch new campaigns every month, fix what’s broken, and continuously improve performance.

What You’ll Be Doing (real work, no fluff)

Work closely with U.S. brand Product Owners, Marketing Heads, Digital teams, and Internal Leadership Teams to understand priorities and pain points.

Gather requirements, write clear user stories, and manage the delivery backlog end-to-end.

Run refinement, sprint planning, and daily stand-ups — you’ll be the glue between client stakeholders and our POD delivery teams.

Own MSO (Maintenance, Support & Operations) programs for live websites and MarTech stacks — track SLAs, coordinate releases, handle incidents, and drive monthly / quarterly roadmaps.

Measure KPIs like content velocity, campaign performance, enrollment conversion, personalization lift, and CLTV growth, then turn insights into the next set of improvements.

Occasionally support pre-sales scoping and client workshops.

We’re Looking For

5–8+ years as a Business Analyst / Digital BA / Proxy Product Owner, with solid experience running live MSO programs for enterprise websites and MarTech stacks (CMS, Marketing Automation, CDP, Analytics, Loyalty platforms).

Hands-on experience with platforms like ContentStack, Adobe AEM, Sitecore, Drupal, Shopify Plus, Salesforce Marketing Cloud, Marketo, HubSpot, Tealium, GA4, etc.

Strong Agile & Scrum Master background — you’ve run sprints, managed Jira backlogs, written stories, tracked velocity, and handled stakeholder reviews like second nature.

Comfortable dealing with marketing, brand, legal / compliance, and IT teams — especially in regulated industries (healthcare, CPG, manufacturing, financial services is a big plus).

Excellent communication — you can explain technical things in simple English to CMOs and equally talk requirements with developers.

Bonus Points

Previously worked on the brand side or managed long-term MSO contracts.

Exposure to AI-assisted workflows or agentic tools in marketing ops.

Scrum Master or PMP / PSPO / CSPO certification.

You Are Someone Who

Loves solving real problems, stays calm when launches go crazy, enjoys building trust with clients, and takes pride in seeing numbers move up every month.

To Apply

Send your CV to sahithya.s@gantecusa.com and send a Cover Letter [MUST] in the format below .

Cover Letter : [ Must be Submitted along with the CV ]

1. Hands on Experience Self Rating Levels [ 1 to 5] :

Business Analysis / Proxy PO role

Proven MSO Program Management (live websites + MarTech)

Hands-on with major DX & MarTech platforms

Strong Agile + Scrum Master experience

Backlog & Release Management in Jira (or similar)

Stakeholder management across Marketing, Brand, Legal, IT

Requirement gathering & process mapping

KPI tracking for marketing outcomes

2. Expectations : Current Location

Current Organization

Current CTC

Expected CTC

Availability to Join / Notice Period

Open to come to Office Location [Chennai]

3. What is your understanding of the role and responsibilities?

4. Why do you think you are a fit for the role?

5. Hands-on Project Experience highlight details on above self-rating skills [If any]