Search Engine Optimization (SEO) Specialist

Key Responsibilities : Not limited to -

• Own full-funnel SEO strategy for Medicaps website, blogs, landing pages, YouTube and thought-leadership properties—balancing brand authority with growth metrics.
• Design and execute complex SEO projects (e.g., pillar–cluster architectures, AI-assisted content generation, and large-scale internal linking systems.
• Implement AI workflows for SEO : prompt engineering for content ideation, entity extraction, SERP gap analysis, and structured data generation.
• Collaborate cross-functionally with content writers, designers, product, and data teams to deliver integrated content experiences.
• Set up and manage SEO infrastructure using tools like Screaming Frog, Ah refs, Data For SEO, Zen Rows, and Looker / Tableau dashboards.
• Automate repetitive tasks (e.g., meta updates, internal link mapping, content audits) usingn8n / Make / Python / Google Sheets API.
• Monitor and report on organic traffic, CTR, conversion paths, and engagement metrics—translating insights into tangible action plans.
• Stay ahead of search and AI trends (Google SGE, multi modal search, semantic SEO, Gena I-based content work flows).
• Conduct comprehensive site audits and resolve technical SEO issues (crawl errors, redirect loops, site speed, structured data, etc.)
• Should be capable of performing broken link analysis, back link quality assessment, and comprehensive back link audits Required Skills : Not limited to
• Strong technical foundation : HTML, schema markup, crawl budget management, Core Web Vitals, site architecture.
• Experience managing complex SEO projects end-to-end—preferably involving multiple content verticals and large datasets.
• Familiarity with automation or scripting (Python, n8n, Google Apps Script) a strong plus.
• Experience with programmatic SEO or AI-generated content at scale.
• Familiarity with analytics and tracking setups (GA4, GTM, Looker / Tableau).
• Understanding of multi-touch attribution models and SEO's role in full-funnel analytics.

Skills Required

Gtm, Tableau, Python