Director Product Marketing

Freshworks is seeking an experienced Director of Product Marketing to drive the growth of our flagship ITSM offering Freshservice. Freshservice is Freshworks $400M business disrupting the ITSM market by streamlining complex IT processes for mid-market and enterprise this role you will lead a team of 8 product marketers to drive go-to-market strategies for AI-powered ITSM IT asset management and IT operations as we accelerate our enterprise expansion. Reporting to the Senior Director of Product Marketing you will bridge go-to-market and product teams to deliver impactful marketing initiatives. Strong storytelling skills a deep understanding of buyer personas and the ability to craft compelling narratives are essential.

Key Responsibilities :

• Strategic Leadership - Develop and execute product marketing strategies to drive revenue and adoption for Freshservice Lead go-to-market planning to align with corporate revenue and retention goals
• Product Messaging and Positioning - Craft compelling messaging to differentiate Freshservice in the market Ensure consistent narratives across campaigns and customer communications
• Market Understanding - Deeply understand buyer personas to tailor marketing strategies Conduct market research and competitive analysis to inform product strategy
• Content and Sales Enablement - Oversee creation of marketing collateral and sales tools to support the sales team Develop case studies and narratives showcasing Freshservices value
• Team Leadership - Manage and mentor a team of product marketing professionals Foster a culture of innovation and collaboration
• Performance Measurement - Track KPIs such as revenue growth and campaign effectiveness Use insights to refine strategies and optimize results

Qualifications :

Additional Information :

At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.

Remote Work : No

Employment Type : Full-time

Key Skills

Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation

Experience : years

Vacancy : 1