Programmatic Lead

We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best.

Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services.We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together.

Responsibilities

This is an exciting role and would entail you to

Successfully managing day-to-day performance of campaigns across different DSPs including but not limited to DV360, Amazon and TTD

Able to ideate successful audience segmentation aimed at reaching a client goal

Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization

Capable of analytical efforts to mine campaign, ad server, impression, and user data to identify optimization opportunities

Able to make compelling arguments based on data and results for more client data access

Working with agency team to develop best-in-class solutions based on available tech

Communicates day-to-day format, screen, inventory performance to clients and agencies as needed

Understands and can describe bottom-up planning, how client goals and KPI’s to platform activation strategies / tactics across the funnel.

Qualifications

This may be the right role for you if you have

Full time Graduation is a mandate.

6 to 9 years of experience in managing programmatic campaigns for large clients

Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients

Working knowledge of the holistic digital landscape : video, display, social, programmatic, and marketing analytics

Able to proficiently describe all possible KPIs and how they fit into the customer journey

Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment

Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.