CleanLab's mission is to provide premium laundry services designed for busy professionals.
About the Role
We're looking for a Digital Marketing Manager to supercharge our growth across paid, owned, and earned channels. This hands-on role involves managing campaigns, tracking results, and experimenting with new ideas to grow our customer base and brand awareness. The main focus is on managing digital ads, requiring expertise in that area.
Key Responsibilities
- Owning and managing paid media campaigns (Google, Bing, Meta, Display, etc.) to optimize for return on ad spend and conversions.
- Tracking budgets, forecasting spend, and reporting performance weekly / monthly.
- Managing our website analytics stack (GA4, GTM, GSC, Hotjar) to drive conversion rate optimization experiments and SEO improvements.
Additional Responsibilities
Leading social presence (Instagram and other platforms) to build brand love and drive sign-ups.Spotting growth opportunities and testing new marketing channels.Supporting influencer partnerships, local collaborations, and PR efforts.Leveraging AI tools to streamline campaign creation, reporting, and insights.We're seeking :
Proven experience in paid media advertising and budget management.Strong analytical skills and a passion for data-driven decision-making.Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics, and SEO tools.Creative eye and copywriting skills to maintain on-brand messaging.Comfortable wearing multiple hats in a fast-paced environment.Eager to experiment, learn, and continuously improve.