Marketing Associate

About Aikya Connect

Aikya Connect is an exclusive, by-invite-only investment network catering to senior investment professionals from over 80+ Single-Family Offices, collectively managing $30 billion in AUM. We pride ourselves on fostering a community of open-minded individuals who excel in both ideation and execution. Our mission is to enhance collective intelligence through curated events and structured dialogues, fostering fellowship among our esteemed members. This role offers the opportunity to be embedded within a prestigious network while growing professionally and personally.

Role Overview :

As a Marketing Associate, you will create, manage, and optimise content across our digital platforms, primarily focusing on

LinkedIn and YouTube

• . You will work closely with leadership to amplify the brand’s voice, strengthen thought leadership, and engage our community.

This role requires a balance of

creative storytelling, financial industry expertise, and digital marketing acumen

Key Responsibilities :

Content Development

Create high-quality, brand-aligned content for LinkedIn and YouTube.

Develop engaging posts, articles, scripts, and updates for the company and the founder’s digital presence.

Adapt tone, complexity, and purpose of content for diverse audiences.

Industry-Focused Storytelling

Leverage financial services knowledge to produce technical and industry-specific content that educates and engages.

Translate market insights, investment trends, and governance themes into compelling thought leadership.

Social Media & Digital Strategy

Maintain a content calendar across LinkedIn and YouTube.

Understand and apply social media algorithms, trends, and growth strategies to expand reach and engagement.

Ensure consistency in messaging across platforms.

Performance & SEO

Optimize all content for search engines using relevant keywords and SEO best practices.

Track and analyze content performance (engagement, reach, ROI), using insights to refine strategy.

Collaboration

Partner with cross-functional teams to deliver integrated campaigns.

Support marketing initiatives, event promotions, and digital outreach campaigns.

Qualification & Skills

Education & Experience

Bachelor’s degree in Marketing, Communications, Business, or related field.

Minimum

4-5 years of experience

in content creation, social media, or marketing within the

financial services industry

Core Skills

Strong writing and editing skills with a keen eye for tone, clarity, and detail.

Proven track record of growing LinkedIn or digital channel engagement.

Proficiency in LinkedIn content development and WhatsApp business communication.

Solid understanding of SEO, content optimization, and analytics tools.

Knowledge of financial products, services, and industry trends.

Familiarity with tools such as

GlueUp, LinkedIn Sales Navigator,

Monday.com , MailChimp

(or willingness to learn).

Mindset & Attributes

Keen observation skills and attention to detail.

Growth mindset with the ability to pivot quickly and manage multiple priorities.

Strong analytical thinking and ability to present data-driven insights.

Excellent communication and interpersonal skills for internal and external collaboration.

Positive attitude, curiosity, and openness to learning.