Digital Marketing Specialist

Manipal Academy of Higher Education (MAHE), Manipal — an Institution of Eminence Deemed to be University — invites applications from eligible candidates for the position of

Digital Marketing Specialist

in the Marketing Department to be based at the MAHE Manipal campus.

Qualifications & Experience :

Education : Bachelor’s degree in marketing, Business Administration, or a related field.

Minimum of 4–6 years of hands-on experience in digital marketing, with a focus on performance marketing

Key Responsibilities :

Campaign Execution

Budget Management

SEO and Organic Growth

Event Marketing

Technical Expertise

Data Analysis and Reporting

Cross-Functional Collaboration

Platform Expertise & Innovation

Required Skills and Competencies

Proven expertise managing campaigns on Google Ads, Meta Ads, Bing Ads, AdRoll, and other platforms.

Strong understanding of campaign types, conversion actions, hierarchies, and tracking setups.

Proficiency in Salesforce CRM and Marketing Cloud.

Strong analytical skills with the ability to interpret data, optimize campaigns, and drive results.

Familiarity with HTML, CSS, JavaScript for technical collaborations.

Experience in SEO activities, including on-page, off-page, and technical SEO.

Excellent communication and collaboration skills.

Location : On-site – Manipal, Karnataka, India

Potential candidates may apply with a detailed CV, including copies of certificates in support of their qualifications and experience.

Director – HR

Manipal – 576 104, Karnataka

Phone : 0820 – 2922525; 2922849; Email : jobs@manipal.edu