Analytics Architect

Key Responsibilities :

• Develop and maintain a comprehensive web tagging solutions for our organization, ensuring accurate and granular data capture across websites.
• Design, implement, and maintain a robust data layer to ensure consistent and reliable data collection across all web properties.
• Collaborate with web development teams to integrate and test data layer implementations.
• Collaborate with cross-functional teams, including development and marketing, to understand tagging requirements and translate them into technical specifications.
• Implement and maintain web analytics tags and pixels using tag management systems (TMS), such as Google Tag Manager or Tealium, ensuring compliance with data privacy regulations.
• Conduct code audits and quality assurance checks to ensure proper tag deployment, data accuracy, and optimal performance.
• Troubleshoot and resolve tagging issues, including data discrepancies and tracking gaps, in a timely manner.
• Stay updated with the latest web analytics tools, technologies, and industry trends to continuously enhance tagging strategies and improve data capture.
• Collaborate with data analysts and stakeholders to validate and report on web analytics data, providing insights and recommendations for optimization.
• Document tagging framework, best practices, and technical specifications to facilitate knowledge sharing and provide guidance to the development team.

Qualifications :

Skills Required

Stakeholder Engagement, Marketing Strategy, Business Analytics, Stakeholder Management