Content Marketing Manager

Reports to : Head of Marketing

Responsibilities

• Develop and execute on a content strategy that educates and inspires audiences across the buyer's journey, from awareness to conversion and beyond, ensuring alignment with business objectives and growth goals
• Collaborate with various stakeholders, including design, product marketing, growth, and operations teams, to own campaigns end-to-end and ensure consistency in brand messaging and tone
• Utilize AI and software to maximize efficiency for high-volume content efforts, such as blog posts and social media, while maintaining high-quality output for low-volume and thought leadership initiatives, ensuring a strong brand voice and tone
• Support product marketing efforts by creating compelling content, such as Webinars, Demo Videos, Datasheets, ROI calculators, and integration guides, to enable sales and partners in driving growth and revenue
• Develop and refine the tone and voice of Growfin to sustain and strengthen our brand identity, ensuring consistency across all content channels and formats
• Obsess over meeting world-class quality standards for all content produced, ensuring it resonates with our target audience and drives desired business outcomes

Requirements

Skills Required

Content Strategy, Collaboration, Technical Writing, Storytelling, Communication