Marketing Operations (Funnel Manager)

Who we are

Employment Hero is on a mission to make employment easier and more valuable for everyone. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution.

Since our inception in 2014, we’ve scaled to a $2 billion valuation and gained a presence in 6 countries globally - Australia, New Zealand, Singapore, Malaysia, the UK and Canada. We now service over 300,000 businesses and more than 2 million employees.

The EH Way

At Employment Hero, we’re proud of our unique DNA, which we call The EH Way.

• We are Mission First - everything we do (from what we work on, to how we allocate capital and where we focus) is driven by our Mission
• We are Remote First - we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy
• We are AI First - we are committed to using AI to accelerate our mission; AI is not just a tool, it’s a fundamental part of how we operate, innovate, and scale
• We are Apolitical - we do not take a position on political or social topics, unless it relates to our Mission
• We Live by Our Values - we role model our values 100% of the time
• We Expect High Performance - we set a high standard and we’re not satisfied with being average

This role

As the Inbound Funnel ANZ Manager within our Marketing Operations team, you will be a pivotal senior stakeholder responsible for optimizing the inbound marketing funnel across Australia and New Zealand (ANZ). This role focuses on ensuring accurate lifecycle stage transitions, owning Marketing Qualified Lead (MQL) definition and operations, driving customer upsell processes, and overseeing comprehensive funnel monitoring. You will leverage a sophisticated martech stack, primarily operations within Marketo, with a strong emphasis on Salesforce integrations. Collaborating with marketing, sales, revenue operations, and data teams, you will ensure data-driven strategies that enhance lead quality, conversion rates, and revenue growth in the region.

The role will involve

Design and implement processes for seamless lifecycle stage transitions (e.g., lead to MQL  opportunity, customer) using Salesforce custom objects, workflows, and automated scoring models.

Define and refine MQL criteria for the ANZ region, incorporating local market trends, regulatory requirements (e.g., Australian Privacy Act), and buyer personas.

Own the upsell funnel for ANZ customers, leveraging Braze for personalized engagement campaigns and Appcues for in-app guidance to drive expansion opportunities.

Develop and maintain real-time dashboards in Salesforce and tools like Tableau or Snowflake (if applicable) to track funnel metrics such as lead volume, conversion rates, velocity, and ROI across ANZ inbound channels (e.g., SEO, content marketing, webinars).

Lead the integration, data management, and validation of the martech stack (Braze, Appcues, Marketo, Hightouch, Outreach, Qualified) to support inbound funnel operations.

Act as a trusted advisor to marketing, sales, and customer success teams, scoping requirements for martech solutions and ensuring alignment with ANZ business outcomes.

Who you are

To thrive at Employment Hero, you’ll need to embody The EH Way - operating with focus, agility, and an obsession with impact. For this role, you’ll also bring

Advantageous skills

What we can offer

At Employment Hero, we don’t just talk about a better way to work - we live it. Joining Employment Hero means

At Employment Hero, we are committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here employmenthero.com / legals / applicant-policy /

Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.