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Performance Marketer

Performance Marketer

ConfidentialGurgaon / Gurugram, India
8 days ago
Job description

Key Responsibilities :

  • Set up, configure, and manage high-budget campaigns on Google Ads and Meta Ads , ensuring technical accuracy in tracking, targeting, bidding, and reporting.
  • Use scripts and automation tools (e.g., Google Ads Scripts, Facebook Automated Rules) to streamline campaign management processes.
  • Implement and maintain tracking codes, pixels, and conversion tracking for Google Ads and Meta Ads to ensure data accuracy.
  • Integrate Google Tag Manager (GTM), Google Analytics, and other tracking platforms to streamline data flows and improve reporting accuracy.
  • Troubleshoot and debug tracking or conversion issues, ensuring that all campaign data is captured correctly.
  • Use tools like Google Analytics , Google Data Studio , and Tableau to build customized performance reports and dashboards for clients and internal teams.
  • Analyze campaign performance, identify technical bottlenecks, and make recommendations for campaign adjustments.
  • Dive deep into campaign metrics (CPC, CPA, ROAS, and others) to make data-driven decisions for optimization.
  • Implement advanced automation techniques within Google Ads, Meta Ads, and Google Analytics to reduce manual tasks and enhance optimization efforts.
  • Develop and maintain automated workflows for campaign optimizations, reporting, and bid adjustments.
  • Collaborate with the marketing and creative teams to ensure that campaign designs are implemented correctly and meet performance goals.
  • Work with client-facing teams to translate technical metrics into actionable insights and recommendations.
  • Conduct A / B testing of ad creatives, landing pages, and audience segments to continuously improve performance.
  • Optimize campaigns for budget allocation, targeting, and bidding based on performance data.
  • Ensure the proper configuration of Google Ads , Meta Ads Manager , and other advertising platforms.
  • Troubleshoot any issues related to campaign delivery, ad approval, or budget discrepancies.

Qualifications :

3-6 years of experience in performance marketing with a strong technical focus. Proven expertise in managing high-budget campaigns of 5 crores or more annually on Google Ads and Meta Ads .

  • Technical Expertise :
  • Hands-on experience with Google Tag Manager , Google Analytics , and Facebook Pixel for tracking setup and implementation.
  • Proficiency in Google Ads Scripts , Facebook Ads Automation Rules , and bid management tools.
  • Strong understanding of tracking pixels , server-side tracking , and UTM parameters .
  • Google certification will be and added advantage.
  • Knowledge of scripting languages (e.g., JavaScript, HTML) for tracking, automation, and advanced customizations within ad platforms.
  • Strong analytical skills and experience with tools like Google Analytics , Google Data Studio , and Excel (pivot tables, data manipulation).
  • Google Ads Certified, Facebook Blueprint Certification, and any other relevant performance marketing certifications are highly preferred.
  • Ability to troubleshoot technical issues in ad campaigns, data tracking, and integrations, ensuring smooth and optimized campaign delivery.
  • High degree of accuracy and attention to detail when working with tracking codes, scripts, and budget allocations.
  • Strong communication skills to explain complex technical data in a clear and concise manner to clients and internal teams.
  • Ability to manage multiple campaigns, budgets, and stakeholders efficiently.

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    Skills Required

    Google Tag Manager, Html, Google Ads, Javascript, Google Analytics, Excel

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    Performance Marketer • Gurgaon / Gurugram, India