Head of Digital Marketing

Location : Greater Noida

Department : Marketing & Admissions

Job Overview : The Head of Digital Marketing will lead the institution’s digital strategy with a primary focus on lead generation, brand visibility, and increasing student enrollments . The role requires expertise in managing all digital channels, including social media, SEO / SEM, website, and digital campaigns, while ensuring alignment with institutional goals.

Key Responsibilities : Develop and execute digital marketing strategies to generate quality leads and drive admissions .

Manage and enhance the institution’s social media presence , content, and engagement across platforms.

Plan and monitor SEO, SEM, Google Ads, and paid campaigns to maximize ROI.

Oversee website performance, analytics, and user experience , ensuring AEO (Answer Engine Optimization) readiness.

Coordinate with creative and content teams for impactful digital communication and campaigns.

Track and analyze performance metrics to optimize digital initiatives and lead conversions .

Stay updated on digital trends in the education sector to maintain competitive edge.

Qualifications & Experience : Bachelor’s / Master’s degree in Marketing, Digital Media, or related field.

Minimum 3-5 years of experience in digital marketing , preferably in an educational institution (mandatory).

Strong understanding of lead funnels, AEO / SEO, and digital campaign analytics.

Excellent leadership, analytical, and communication skills.