Brand and Content Manager

Role summary

You’ll own our brand voice and lead content that builds awareness, trust, and early demand. This is an owner / operator role — you’ll do strategy plus hands-on execution across blog, social, PR, and sales enablement. You should be comfortable moving fast with limited resources.

Key responsibilities

• Define & own brand positioning, messaging, and tone of voice.
• Create high-impact content : blog posts, thought leadership, case studies, customer stories, landing pages, email sequences, and social posts.
• Build a simple content playbook and editorial calendar; ship consistently.
• Run product storytelling and collateral for sales (one-pagers, pitch bullets, demo scripts).
• Lead basic PR & analyst outreach : press releases, bylines, founder interviews.
• Manage content distribution : LinkedIn, Twitter / X, newsletters, SEO basics, and partners.
• Support demand efforts with content-driven campaigns and nurture flows.
• Measure content & brand impact with simple metrics and iterate (traffic, MQLs, engagement).
• Work closely with Founders, Product, Sales, and Customer Success — turn product updates and early customers into stories.
• Manage freelancers / contract writers and a small content budget.

Must-have skills & traits