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Performance Marketing Manager

Performance Marketing Manager

ConfidentialMumbai
30+ days ago
Job description

Campaign Management :

  • Design, execute, and manage paid campaigns on LinkedIn Ads, Google Ads, and Meta Ads.
  • Optimize ad performance through A / B testing, audience segmentation, and keyword strategies.
  • Set up conversion tracking and retargeting pixels for accurate performance measurement.
  • Manage campaign budgets efficiently to maximize ROI.

Demand Generation & Funnel Management :

  • Align the campaign objective with demand generation funnel aligning organization marketing strategies and business goals.
  • Content and Creative Development :

  • Capability to contribute to the development of campaigns, content, copy, and creatives, recognizing that these elements are crucial for performance marketing success.
  • Data Analysis and Reporting :

  • Analyse campaign metrics (CTR, ROI, CPC) to identify trends and actionable insights, discuss with internal and make changes in the campaign accordingly.
  • Create visually compelling reports using data storytelling techniques to communicate campaign performance to stakeholders.
  • Present recommendations for improving campaign outcomes based on analytics.
  • Build, manage and communicate the lead pipeline from paid campaigns for the marketing team.
  • Collaboration :

  • Work cross-functionally with Regional GTM team, design, content and web development teams to ensure campaigns align with business objectives quickly and effectively.
  • Provide strategic input on content creation for landing pages and ad creatives.
  • Tool Utilization :

  • Leverage tools such as Demandbase, 6Sense, Salesforce, and Eloqua, factors.ai for campaign targeting and automation
  • Required Skills & QualificationsExperience :

  • Minimum of 6years of experience in paid media roles.
  • Proven hands-on experience managing LinkedIn Ads campaigns extensively.
  • Strong expertise in Google Ads (Search & Display) and Meta Ads (Facebook & Instagram).
  • Education :

  • MBA from a reputable business school.
  • Technical Skills :

  • Proficiency in analysing advertising data using tools like Google Analytics.
  • Proficiency in working with Google Tag Manager.
  • Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., Eloqua).
  • Ability to manage and optimize campaign budgets effectively.
  • Creative Skills :

  • Strong capability in developing and refining ad creatives and messaging.
  • Ability to provide creative inputs that align with brand guidelines and campaign objectives.
  • Soft Skills :

  • Excellent communication skills to convey complex data insights effectively.
  • Ability to craft visual data stories that drive decision-making.
  • Preferred Skills :

  • Experience with Demandbase or 6Sense for targeted B2B campaigns.
  • Certifications in Linkedin Ads, DemandBase, Google Ads or Meta Blueprint are a plus.
  • Skills Required

    Google Ads, Pay Per Click, Performance Marketing

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    Performance Marketing Manager • Mumbai

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