Head of Marketing

Role Objective : -

Leads the marketing department; direct marketing strategy on product positioning, market penetration and pricing. Is also responsible to establish the medium and long range planning process and the new business programs if any. Develops, communicates and implements the strategic direction of the marketing (sub-function) operation. Regularly leads important regional initiatives. Has accountability for the function and provides high level of advice and recommendations to the Top Marketing Executive.

Key Responsibilities :

1. The candidate will be responsible for Strategic inputs, KOL Initiative, Academic initiatives to develop brands and increase market shares. Keep the track of markets in collaboration with business partners and resources so as to align marketing goals.

2. Support the business head in achieving the budgeted targets and market shares by sustaining high volume brands, higher evolution indices and profitability

3. Formulate the Marketing Plan to meet the Divisional objectives.

4. Scan and analyze the market in terms of various therapies, customer segments, the dynamics affecting the market both medium & long term.

5. Identifying opportunities to launch new products with the business potential & strengthen existing brands

6. Drive brand planning process and ensure completion of brand plans for Focus Brands & New Launches

7. Strengthen brand building framework & building marketing effectiveness framework for marketing initiatives

8. Design appropriate Marketing Strategies for the division as a whole and the various therapy segments with periodical focus with an objective of better evolution index for each brand franchise / therapy

9. Sustain the focus on performance of well-established brand equities through effective strategies and successful launch of line extensions.

10. Evaluate investments through ROI analysis.

11. Develop aggressive growth paths for secondary brands with an objective of achieving market leadership in various therapy segments whilst hiving off low contributors with low GC

12. Design integrated marketing communication to each customer segments through Field Force. 13. Collaborate with Medical, CRM teams for KOLs engagement through academic / CRM

14. Constant monitoring of the effectiveness of implementation and improvisation when required 15. Identify new marketing avenues such as digital marketing, social media platform etc. to have maximum reach.

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