Product Manager 2 - New Product Development

Overview :

We are seeking a Product Manager 2 to lead our new product development charter at Cult.fit

This team is charged with identifying and building the next big thing at cultfit that can accelerate fitness adoption in India. This is a 0 to 1 role where you will work with the strategy team to identify different emerging trends in fitness and build industry-first products from scratch. Your role will involve deeply understanding user needs and wants and solving them.

Key Responsibilitie s :

• Develop and execute a strategic roadmap for the new product development charter.
• Conduct in-depth market research and user analysis to identify customer needs, preferences, and trends, thereby informing product development and innovation.
• Rapid experimentation, hypothesis testing, and validation.
• Define and refine user personas leveraging insights to optimize customer journeys and enhance user engagement.
• Collaborate closely with cross-functional teams, including design, analytics, engineering, business, and operations, to create and implement omnichannel experiences.
• Establish performance metrics for product initiatives and track progress to ensure alignment with business objectives and subscriber growth targets.
• Innovate and iterate on product features and services.

Qualifications :

Skills Required

Product Management, Hypothesis Testing, Market Research, user analysis