Digital Marketing Specialist

Location : India (Remote) – Supporting Canada

🕒 Shift : 7 PM to 3 AM IST

🎯 Experience : Minimum 5+ Years (Mandatory)

We are seeking a dynamic and highly skilled Digital Marketing Specialist with strong expertise across Digital Marketing, SEO, and Google Ads . The ideal candidate will be responsible for driving digital growth, improving brand visibility, and managing high-performing marketing campaigns.

🔹 Key Responsibilities 1️⃣ Digital Marketing (Primary Focus)

• Develop and execute comprehensive digital marketing strategies aligned with business goals and target audiences.
• Plan, implement, and monitor marketing campaigns across channels such as email, social media, blogs, paid ads, and website content .
• Work closely with design and content teams to produce engaging, conversion-focused digital assets.
• Manage and scale social media presence across platforms like Instagram, Facebook, LinkedIn, YouTube , etc.
• Oversee content calendars, audience engagement, and brand storytelling.
• Analyze campaign metrics (CTR, leads, engagement, funnel performance) and prepare actionable reports.
• Optimize landing pages and marketing funnels to improve conversion rates.
• Execute marketing automation workflows using CRM & email platforms (Mailchimp, HubSpot, etc.).
• Conduct market research to identify trends, audience behavior, and competitive landscape.

2️⃣ Search Engine Optimization (SEO)

3️⃣ Google Ads & Paid Marketing

🔹 Qualifications