This job offer is not available in your country.
(Immediate Start) Digital Marketing Manager
Vivriti CapitalMumbai, Maharashtra, India4 hours ago
Job descriptionBe responsible for the planning, development, and execution of strategic direction for brand building, comprehensive marketing programs, and digital experiences. Design and implement brand strategy, set specific objectives to reach out to our external stakeholders – institutional and retail investors – and monitor progress. Own all digital assets, including the mobile app, website, portals, and presentation decks. Oversee 360-degree digital marketing implications such as managing marketing databases, SEO, email marketing, paid advertising campaigns, and social media. Lead the strategic planning and coordination of all website development, redesign, and ongoing maintenance projects. Collaborate closely with IT, product, and design teams to ensure the website serves as a central hub for marketing and business objectives. Oversee the implementation of UI / UX best practices to ensure an intuitive, engaging, and high-converting user experience across all digital properties. Manage and optimize content within Content Management Systems (CMS) to ensure freshness, relevance, and SEO performance. Ensure the website adheres to legal, compliance (especially financial services regulations), and accessibility standards. Strong grasp of UI / UX principles to ensure optimal website design and user flow. Expertise in Content Management Systems (CMS) like WordPress or similar platforms, for content updates and site management is preferred. Experience with Conversion Rate Optimization (CRO) strategies and A / B testing tools (e.g., Google Optimize). Ability to effectively manage external vendors, agencies, or technology partners involved in website projects. Familiarity with data visualization tools for comprehensive website and marketing performance reporting. Understanding of legal and compliance requirements for digital marketing and web content in the financial sector. Knowledge of web accessibility standards (WCAG). Awareness of website security best practices. Own the content calendar to scale our messaging and support lead-generation programs across regions. Responsible for the quantum and quality of engagement on blogs and websites. Update content and website links for maximum optimization and search engine rankings. Ensure regularity of high-quality content across platforms (e.g., blogs, tweets, opinions posted on financial / investment discussion forums, articles). Responsible for website page rankings, usability, and all aspects related to Search Engine Optimization (SEO), including improving Index Kudos. Select and bid for keywords, oversee the creation of display ads, manage placement, and analyze the performance of all paid advertising campaigns. Lead and execute social media campaigns, determining the optimal media mix based on target audiences. Be responsible for all regular reporting and analysis of digital activity, providing crucial insights into further sales and marketing opportunities, and effectively communicating findings to the team. Accountable for the P&L of various marketing campaigns, measuring ROI, and analyzing them for feasibility and business impact. Experience : Possess relevant work experience, 8-12 years in Digital Marketing, content marketing, SEO, preferably in a financial services company, product-based company, or a start-up. An MBA background would be an advantage. A candidate who has worked in a B2B financial services environment and helped the organization scale via branding, PR, and digital campaigns will be ideal. Communication : Strong written and verbal communication skills with an excellent command over the English language. SEO & Content : In-depth knowledge of keyword research, SEO copywriting, and the behaviors of search engines. Prior experience in content marketing and content growth strategies. Analytical Thinking : Numerically oriented and data-driven thinking, with experience in using web analytics and social media analytics tools to help measure and optimize campaign performances. Creativity : Creativity to design impactful campaigns, select target audiences, and understand consumer behavior. Project Management & Collaboration : Must be able to juggle multiple projects at the same time and demonstrate strong cross-functional collaboration skills, working effectively with sales, product, IT, and legal teams. Experience working with agile methodologies is a plus. Resilience : Demonstrated resilience – stayed with companies and taking businesses to scale, and have definitely not ‘hopped jobs.’ Adaptability : Ability to work in a fast-paced dynamic environment and juggle multiple priorities while working effectively in a team. Ability to travel and do recon with brand team and open to collaboration across verticals
About Vivriti Group
Vivriti Group is a trailblazer in the mid-market lending space, offering customized debt solutions to mid-sized enterprises. The group operates through two core businesses :
- Vivriti Capital Limited : A systematically important Non-Banking Financial Company (NBFC ND-SI) regulated by the Reserve Bank of India (RBI). Vivriti Capital has disbursed over USD 3 billion to 300+ enterprise borrowers and holds a CRISIL rating of A+.
- Vivriti Asset Management : A fixed-income fund manager, managing multiple Alternative Investment Funds (AIFs). With over USD 550 million in commitments from 900+ institutional and private contributors, Vivriti AMC has invested more than USD 600 million across 90+ entities.
https : / / www.youtube.com / watch?v=5rGfHVlRX0A
Job Summary :
You will be responsible for defining an ambitious Digital Marketing strategy, as well as being able to execute the plans with excellence, deliver results, and evaluate performance. You will help us build our story and shape our company’s image to its external stakeholders. You will primarily use web technologies to achieve our business growth goals, identify needs and new opportunities, and aspire to increase brand awareness.
Key Responsibilities :
Digital Marketing Strategy :
Website Strategy, Development & Coordination :
Content Marketing :
SEO & Paid Media :
Social Media and Analytics :
Desired Skills and Experiences :
Work Environment Details :
An opportunity to play a formative role in an ambitious financial services marketplace spanning debt capital markets, institutional finance, lending, and asset management. A journey that will challenge and reward you in a manner few others will.
Job Location : Mumbai / Chennai (Immediate joiners preferred)
Create a job alert for this search
Marketing Manager • Mumbai, Maharashtra, India
Related jobs
- Promoted
Manager - Performance Marketing, Digital Business (Location : Mumbai)
Sony Pictures Networks IndiaMumbai, Maharashtra, India Position : Manager - Performance Marketing.Job Purpose : We are seeking a dynamic and results-driven Performance Marketing Manager to take full ownership of developing and executing high-impact, data...Show moreLast updated: 30+ days ago
- Promoted
Digital Marketing Manager
GrowthpepMumbai, Maharashtra, India We, at Growthpep, are looking for a.This is a full-time role and is based out of.Planning and execution of campaigns on paid-media channel as per requirement of our clients.Post-campaign evaluation...Show moreLast updated: 18 days ago
- Promoted
Digital Advertising Manager
ArnayaThane, IN Our mission is to deliver high-quality, functional, and timeless designs that bring comfort and style to people everywhere.
As we grow our digital presence globally, we are looking for a.As a Digita...Show moreLast updated: 11 days ago
- Promoted
Digital Marketing Specialist
xonext software technologies Ltdthane, maharashtra, in Hiring : Digital Marketing Specialist (Remote, Part-Time)OpenDroid is looking for a skilled Digital Marketing Specialist to join us remotely on a part-time basis.
If you’re passionate about digital m...Show moreLast updated: 5 days ago
- Promoted
Digital Marketing Manager
KFin Technologies Ltd.Mumbai, Maharashtra, India A Digital Marketing Lead at KFintech leads the strategic planning and execution of all digital marketing initiatives to drive business growth, brand reputation, and investor engagement across digit...Show moreLast updated: 27 days ago
- Promoted
Dynamic Digital Marketer
Purplechalk cld.coThane, IN Now Hiring : Dynamic Digital Marketer.We’re seeking a skilled Digital Marketer (Shopify, Meta Ads, SEO, eCommerce) to oversee and scale our high-value marketing campaigns.
Are you passionate about di...Show moreLast updated: 19 days ago
- Promoted
Digital Marketing Manager
UltraTech CementMumbai, Maharashtra, India UltraTech is a continuously growing organisation, and we want to tap into the best talent for future roles.We are hiring for a Digital Marketing Manager!.
Location : Andheri East, Mumbai.Website, SEO...Show moreLast updated: 18 days ago
- Promoted
Digital Marketing Specialist
Techmagnate KHdombivli, maharashtra, in Google Ads Specialist (Remote, Part-Time).Part-Time (20–25 hours / week, flexible schedule).Remote – Open to applicants worldwide.
This is a remote role ideal for professionals who thrive on measurabl...Show moreLast updated: 5 days ago
- Promoted
Digital Marketing Manager
Generali Central Life InsuranceMumbai, Maharashtra, India Job Location -Mumbai (Vikhroli).A dynamic and results-driven Digital Marketing Manager with proficiency in media planning and execution and ensuring alignment with the overall company’s goals.Exper...Show moreLast updated: 11 days ago
- Promoted
Digital Project Manager
Thrive PlatformKalyan-Dombivli, IN HIRING] Digital Marketing Executive – Thrive (USA).Hey there! I’m Brian undefined from the Talent team at THRIVE (USA) – and we’re on the hunt for a high-level, strategic, and execution-focused Dig...Show moreLast updated: 30+ days ago
- Promoted
Influencer Marketing Manager
VidUnitMumbai, Maharashtra, India Manager – Influencer Marketing & Partnerships.We are seeking a highly driven and experienced.Instagram, Facebook, YouTube, Snapchat, and more.
This role demands a strategic thinker who can manage en...Show moreLast updated: 6 days ago
- Promoted
Growth Marketing Manager
Metaflowthane, maharashtra, in Growthlane is on the lookout for a.Someone who turns experiments into real revenue, quickly and cleanly.Landing pages, ads, emails, blogs, social posts, lead magnets, outbound campaigns — sharp, cl...Show moreLast updated: 7 days ago
- Promoted
Influencer Marketing Manager
Think WhyNot GroupMumbai, Maharashtra, India Think WhyNot Group is looking for a driven, experienced, and strategy-first Influencer Marketing Manager to lead high-impact campaigns for some of the most exciting brands in India.If you've spent ...Show moreLast updated: 30+ days ago
- Promoted
Digital Marketing Specialist
Auscomp Computers Pty Ltdthane, maharashtra, in Established in 2000, Auscomp Computers Pty Ltd is a proudly Australian owned and operated distributor and technology integrator.
Auscomp operates nationally from warehouses in Brisbane and Sydney, s...Show moreLast updated: 5 days ago
- Promoted
Digital Marketing Specialist
Target Riverdombivli, maharashtra, in Performance Digital Marketing Specialist.Location : Remote | 🏆 Award-Winning Marketing Agency.Are you a results-driven digital marketing expert with a passion for performance-based e-commerce and l...Show moreLast updated: 5 days ago
- Promoted
Digital Marketing Manager
AsmitA India RealtyMumbai, Maharashtra, India Mira Road, Mumbai (5-10 minutes walking distance from Mira Road Station).We are seeking a highly skilled and experienced.
This strategic leader will be responsible for developing and executing a var...Show moreLast updated: 11 days ago
- Promoted
Marketing Automation Manager
SchbangMumbai, Maharashtra, India Responsible for implementing and, automating manual processes and workflows, and setting up performance measurement tools that will enable us to convert raw data into actionable insights.Formulate ...Show moreLast updated: 25 days ago
- Promoted
Digital Marketing Account Manager
EoR Marketingmumbai city, maharashtra, in Digital Marketing Account Manager.We’re looking for an experienced.Digital Marketing Account Manager.This role is all about building strong client relationships, overseeing marketing campaigns, and...Show moreLast updated: 30+ days ago
- Promoted
Digital Marketing Excecutive
RIMS International School and Junior College, Mumbaimumbai, maharashtra, in Experience : Minimum 4 Years Required.Job Location : Andheri West, Mumbai.Website management (with our vendor).Managing all social media activities for the brand.
Any other activities related to mar...Show moreLast updated: 5 days ago
- Promoted
Digital Marketing Specialist
Manav Corporate Consultantsthane, maharashtra, in Job Opening for Freelancer Digital Marketing Specialist - Freelancing.Experience in SEO / CPC / Social Media Marketing.Create and implement comprehensive digital marketing strategies aligned with cli...Show moreLast updated: 4 days ago