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ASO & SEO Manager

ASO & SEO Manager

Lingopanda (previously PingoLearn)Delhi, India
3 days ago
Job description

Why Join Us?

Join the Lingopanda team and be part of an exciting journey! Our app is already helping over 1.9 million users learn English, and we're on a mission to reach 100+ million across the globe. Backed by top investors like Titan Capital, MPL, and Kunal Shah, Lingopanda is creating a truly AI-powered English-speaking experience—with over 300 quirky AI characters (yes, even talking cats and startup CEOs!).

If you’ve been part of a 0→1 journey at a startup and thrive in fast-paced, high-ownership environments, this is the place for you. As our

ASO & SEO Manager

, you’ll fully own how Lingopanda gets discovered—both in app stores and on the web. We also keep the option of

equity open down the line

for high-performers who want to grow with us.

What We’re Looking For :

2+ years of hands-on

App Store Optimization (ASO)

experience (Play Store & App Store)

Proven track record of improving app rankings, visibility, installs, and conversion rates

Strong skills in keyword research, metadata optimization, creative testing (icons, screenshots, videos), and ratings / reviews management

Experience with ASO tools like AppTweak

Analytical mindset with the ability to track KPIs, interpret data, and deliver actionable insights

Basic to intermediate knowledge of SEO (on-page, content optimization, technical SEO)

Familiarity with SEO tools like Google Analytics / SEMrush / Ahrefs

Strong communication and coordination skills across design, content, and marketing teams

Prior startup experience, especially in 0→1 growth journeys, strongly preferred

Your Day-to-Day Responsibilities Will Include :

Tracking and analyzing app performance on Play Store and App Store (rankings, downloads, ratings, conversion rates)

Conducting keyword research and regularly updating metadata for discoverability

Running A / B tests on creatives (icons, screenshots, videos) and descriptions to improve conversion rates

Monitoring user reviews / ratings and coordinating responses / strategies to boost reputation

Researching competitors and market trends to identify new growth opportunities

Preparing weekly / monthly reports on ASO performance and sharing actionable insights

Supporting SEO efforts : ensuring basic on-page optimizations, keyword integration, and content alignment for organic search

Coordinating with developers / designers to fix technical SEO issues when needed

Staying updated on ASO best practices, algorithm changes, and emerging tools

Compensation :

₹6–8 LPA, based on relevant experience

(Equity options open for the right candidate as part of long-term growth)

What We Offer Beyond CTC :

Health insurance coverage

Health & wellness reimbursements

Office breakfast & snacks

A fast-paced, fun, and highly collaborative work environment

Flat hierarchy with lots of ownership and learning opportunities

The chance to grow with a high-impact startup and be rewarded with equity down the line

Please note :

This is a full-time, in-office role based in

JP Nagar, Bangalore

  • . Working hours are

10 AM – 6 : 30 PM IST

, Monday to Friday with alternate Saturdays.

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Seo Manager • Delhi, India