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Senior Marketing Associate - (Webinars & Masterclasses)

Senior Marketing Associate - (Webinars & Masterclasses)

Yocketbelagavi, karnataka, in
11 hours ago
Job description

About the Role

We’re looking for a driven and creative Senior Associate – Event Marketing & Communications to lead the execution of our online events, webinars, and masterclasses .

You’ll own the entire event marketing funnel — from audience acquisition to attendance — using engaging communication, targeted campaigns, and smart coordination across teams.

If you’re a natural storyteller, sharp copywriter, and growth-minded marketer who thrives in fast-paced environments and knows how to move audiences to action, we’d love to have you on the team.

Key Responsibilities

  • Manage end-to-end planning and execution of online events and masterclasses.
  • Drive registrations and attendance through high-performing campaigns across :
  • Email marketing
  • WhatsApp broadcasts
  • SMS campaigns
  • In-app push notifications
  • Community posts (Reddit, Quora, Telegram, etc.)
  • Create compelling and conversion-driven communication across all event channels.
  • Coordinate with internal and external stakeholders (speakers, partners, design, ops) to ensure seamless event execution.
  • Analyze the event funnel performance (registrations → show-up → retention) and continuously optimize outcomes.
  • Identify gaps and brainstorm creative ideas to improve reach and engagement.
  • Manage post-event follow-ups , feedback loops, and performance reporting.

What We’re Looking For

  • Exceptional copywriting, storytelling, and email writing skills — you know how to grab attention and convert it.
  • Strong understanding of marketing funnels, audience psychology, and content performance metrics .
  • Analytical mindset with the ability to derive insights from event data and translate them into action.
  • A creative problem-solver and ideator who enjoys testing and learning what works.
  • Hands-on experience with tools such as Mailchimp, Sendinblue, WebEngage, WhatsApp APIs, or CRMs .
  • Excellent project management and cross-functional coordination skills.
  • High sense of ownership — you treat every event like your own product.

    • Bonus Points If You Have

  • Experience managing high-volume webinars or online workshops .
  • Basic design or video editing skills (e.g., Canva).
  • Background in EdTech, SaaS, or community-led growth .

    • What Success Looks Like

  • You consistently meet or exceed registration and attendance goals .
  • Your campaigns deliver strong open and click-through rates .
  • You develop scalable, trackable, and repeatable event processes .
  • You identify what resonates with audiences and double down on those strategies.
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