About the Role's Team
At QI Spine, we're on a mission to revolutionize spine care in India - non-surgically, scientifically, and scalable. With 22 state-of-the-art clinics already across the country and a vision to scale to 100 clinics, we're entering our most exciting growth phase yet.
At QI Spine, your mission is to build meaningful partnerships, activate communities, and champion corporate wellness-all with a focus on making quality musculoskeletal care more accessible, visible, and impactful. This is a role for a builder, a connector, and a health evangelist who can blend operational excellence with creative outreach. Your impact will be felt in healthier workplaces, empowered communities, and stronger healthcare ecosystems.
You'll collaborate with clinic teams, product & tech, sales, marketing, finance, legal, and medical leadership to co-create bold, scalable partnership models-blending strategic ecosystem thinking, cross-functional leadership, and creative engagement design to redefine how communities and corporates experience and engage with healthcare.
Your Mission at QI Spine :
Shape Strategic Vision & Governance :
- Translate QI Spine's mission into clear trade, community, and corporate partnership plans, balancing patient-outcome goals with financial sustainability under robust performance dashboards and risk controls.
Drive Offline Channel Marketing :
Architect and roll out local activation programs-pharmacy promotions, wellness center kiosks, and in-store merchandising-to expand trade networks and boost revenue through direct, on-ground engagement.Activate Doctor Networks & Community Programs :
Build and sustain relationships with doctors, RWAs, NGOs, and local groups to deliver health camps, educational workshops, and preventive-care drives that strengthen brand trust at the grassroots level.Lead Corporate Wellness Partnerships :
Forge on-site employee health and wellness programs by working closely with HR, Admin, and CSR teams, ensuring high partner satisfaction through SLAs, transparent reporting, and service-delivery alignment.Optimize Financial & Operational Performance :
Own P&L for all offline initiatives-allocating budgets based on ROI analyses of field spend vs. traditional media, negotiating volume-based supplier agreements, and enforcing credit controls to safeguard cash flow.Ensure Rigorous Project Management :
Oversee multiple programs and events with disciplined planning, clear communication workflows, and stakeholder reporting protocols to deliver every activation on time and within scope.Cultivate Cross-Functional Leadership :
Unite sales, marketing, clinical, operations, finance, legal, and tech teams around shared KPIs-patient satisfaction, trade-channel growth, and community engagement-to drive seamless, end-to-end execution.Govern Doctor & Partner Engagement :
Negotiate ethical, performance-based contracts with healthcare providers and corporate partners, using data-driven metrics to ensure equitable access and measurable impact.Champion Talent Development :
Mentor and develop high-performing teams in offline channel marketing, community outreach, and trade operations through targeted training and leadership programs.Innovate with Community Insights :
Leverage market research and field feedback-such as regional disease prevalence data-to tailor offline campaigns and continuously refine strategy for maximum relevance and impact.What We Need?
Educational Qualification - MBA in Marketing / Healthcare Management / Strategy or equivalent.10-15 of experience years in healthcare, health tech, hospitals, or wellness industry, with 5+ years in senior roles managing partnerships, trade marketing, or community initiatives.Proven track record in building and scaling B2B and B2C outreach models.Strong leadership, negotiation, and interpersonal skills with a collaborative mindset.Demonstrated ability to manage cross-functional projects and multi-stakeholder environments.Hands-on experience in planning and executing large-scale events and campaigns.Experience using CRM tools, project management systems, and marketing analytics platforms.Bonus if you have proven experience in traditional healthcare (hospitals, clinics) and digital health (telehealth, health tech), with a track record of scaling channel programs, community health initiatives, and employee wellness, alongside strong expertise in healthcare marketing, patient acquisition, and partner engagement.What You Can Expect?
A rare opportunity to shape the future of non-surgical spine care in India.High autonomy and ownership from Day 1 - this is a career opportunity, not just a role.A mission-led team that deeply cares about doing the right thing for patients.Hustle of a startup with the maturity of a healthcare institution - the best of both worlds.A leadership team that values data, transparency, and outcomes over optics.Tools, resources, and freedom to build things the right way - once and for all.What You Bring?
Proven ability to scale multi-location operations with strong process orientation.Empathetic leader who believes in people-first operations.Analytical, tech-savvy, and hands-on when it comes to solving real-world operational challenges.At QI Spine, we're building more than clinics - we are building the future of spine care.
If you're excited to take charge of that future and create a meaningful impact at scale, we'd love to meet you.
(ref : iimjobs.com)
