Digital Marketing Specialist

Grow Your Staff is looking for a Digital Marketer for a US-based software development company. This is a full-time remote position.

We are seeking a results-driven Digital Marketing professional with hands-on experience in link building, digital PR, and outreach for the US market..

Experience required - 3-5 years

CTC - 10-14 LPA

Location - Remote

Time - 5 : 30 pm- 2 : 30 am (Monday - Friday)

Type of employment - Full-time

Responsibilities

Develop and execute link-building campaigns aligned with SEO and brand goals.

Identify and outreach to high-authority websites, bloggers, and publishers to secure backlinks and guest post opportunities.

Plan and manage digital PR campaigns targeting US audiences to enhance visibility and reputation.

Collaborate with content, SEO, and design teams to produce link-worthy assets (blogs, infographics, data reports, etc.).

Track and analyze campaign performance using Ahrefs, SEMrush, Google Analytics, or similar tools.

Build and maintain a database of media contacts, journalists, and influencers in relevant industries.

Monitor backlink quality, remove toxic links, and ensure alignment with Google’s guidelines.

Research competitors’ link profiles and identify new outreach opportunities.

Qualifications

Bachelor’s or Master’s degree in Business, Marketing, or a related field.

3+ years of proven experience in link building and PR outreach, ideally for US or international markets.

Strong understanding of SEO fundamentals, domain authority, and off-page optimization.

Excellent written communication and persuasive outreach skills.

Familiarity with digital PR tools such as BuzzStream, Pitchbox, or Hunter.io.

Ability to analyze performance metrics and adapt campaigns based on data insights.

Self-driven, detail-oriented, and comfortable working across time zones.