Digital Copywriter

Honasa Consumer Limited (HCL), is the fastest growing Beauty & Personal Care, A house of

brands company building consumer brands, creating the FMCG conglomerate of the future.

A company built on the values of Honest, Natural and Safe ingredients. HCL caters to the

needs of millennial consumers through Innovative products, Evolved proposition and Direct

to consumer marketing. Currently catering to over 500 cities in India with brands like

Mamaearth, The Derma Co. Aqualogica, Ayuga and Bblunt, HCL is building an ecosystem that

helps benefit the consumers and community at large.

Responsibilities :

1. Own end-to-end content to drive revenue, clicks, awareness, traffic, engagement, and conversion

2. Create and manage the content calendar (monthly and quarterly), collaborate with cross functional teams on the same.

3. Content Creation - monthly posts & stories (hygiene & campaigns), trend jacking, etc.

• adhering to the brand guidelines

4. Ad-Hoc Efficiency : Taking on any ad hoc responsibilities to boost revenue efficiency.

5. Maintenance of brand hygiene across platforms

Qualifications :

1. 3-year college degree

2. 2+ years of copywriting experience for social media or digital advertising

3. Experience with an advertising agency, social media agency, or brand’s internal creative team

Knowledge of digital marketing best practices

4. Excellent command of English with knowledge of all social media platforms

5. Experience with digital creative communication is a definite plus

Desired Candidate attributes :

We’re looking for someone who :