SEO Specialist (Services Pages)

Title : SEO Specialist (Services Pages)

Experience : 3+ Years

Location : Chennai | Hybrid | Full-time

About the role

We’re a US-based services company looking for a hands-on SEO Specialist to grow qualified traffic and conversions across service pages. You’ll own on-page optimization, technical SEO, internal linking, local SEO, and content briefs—shipping experiments and measurable wins fast.

What you’ll do

Plan & prioritize : Create a simple quarterly SEO plan tied to traffic, rankings, and lead goals.

Keyword research : Find and group keywords, map them to pages, and spot gaps for new pages.

On-page SEO : Write / optimize titles, metas, H1–H3s, copy, FAQs, images (names / alt), and internal links.

Technical SEO : Improve Core Web Vitals (with focus on INP), fix indexing / canonicals, sitemaps, site speed, and crawl issues.

Structured data : Add / maintain schema (Organization, LocalBusiness, Service, FAQ, HowTo, Breadcrumb, Review).

Local SEO : Manage Google Business Profile, citations, NAP consistency, review strategy.

Content briefs : Give clear briefs to writers with intent, outline, keywords, and E-E-A-T cues.

Links & PR : Support safe link growth through useful content and relevant outreach (no spam).

Reporting : Track results in GA4 and GSC;s; share monthly wins and next steps.

Experiment : A / B or simple before / after tests for titles, content blocks, internal links, and page speed changes.

Core Skills (Must-Have)

Strategy & Roadmapping : Impact / effort prioritization, traffic→lead goals, quarterly plans.

Keyword & Intent Research : Clustering, page mapping, gap analysis for new service / location pages.

On-Page SEO : Titles, metas, H1–H3s, copy / FAQs, image SEO, internal linking, CTR lifts.

Technical SEO : Core Web Vitals (with emphasis on INP), indexing / canonicals, sitemaps, crawl budget, mobile UX.

Information Architecture : Hub-and-spoke structures, breadcrumbs, scalable navigation.

Structured Data : JSON-LD for Organization, LocalBusiness, Service, FAQ, HowTo, Breadcrumb, Review.

Local SEO (if applicable) : GBP management, citations, NAP hygiene, review strategy, UTM tracking.

Analytics & Experimentation : GA4 / GSC diagnostics, before / after & simple A / B tests.

Content Collaboration : Clear SEO briefs (intent, entities, E-E-A-T), SEO QA before publish.

Link Earning : Plan useful assets and safe outreach / DPR; maintain a low-risk link profile.

Tool Utilization (Fluent With)

Research & Tracking : Ahrefs or Semrush; Google Search Console; rank tracking as needed.

Crawling & Tech : Screaming Frog (custom extraction, JS rendering), log analyzers, Lighthouse / PageSpeed Insights.

Analytics & Reporting : GA4 (events / conversions), basic forecasting.

Local SEO : Google Business Profile, BrightLocal and etc.

Latest Trends to Implement (2025)

AI Overviews / SGE Readiness : Build task-complete service pages, strengthen entities, and use schema to be cited / selected.

E-E-A-T & Entity SEO : Expert signals, About / Reviews / Policy pages, author bios, and consistent brand / service entities.

Zero-Click SERPs Strategy : Win eligibility (schema, concise answers) while optimizing snippets for CTR where links still show.

Core Web Vitals Focus on INP : Reduce input delay (optimize JS, defer non-critical work, limit main-thread blocking).

Content Helpfulness : Depth, originality, and first-hand proof (examples, screenshots, policies, pricing ranges).

Local Pack Enhancements : Services / products in GBP, geo-landing pages with unique value, review velocity / keywords.

Image & Video in SERPs : Descriptive file names / alt, structured data, short explainer clips for service intent.

Index Hygiene at Scale : Control parameters / facets, consolidate near-dupes, maintain clean sitemaps and canonicals.

Privacy & Measurement Resilience : First-party events in GA4, UTMs for GBP and SERP features, server-side where feasible.