Retention Marketing (CRM) Executive (13 / 10 / 2025)

About Nua :

Nua is a venture-funded, direct-to-consumer (D2C) brand transforming women’s wellness in India. Starting with our innovative, chemical-free and India’s only fully customizable sanitary pads, we are on a mission to develop holistic and personalized solutions for solving real problems that women face. We do this by building a wellness platform with great products, an impactful community and a personalized customer experience. With a growing community of over 15 lakh women, we are already India’s largest and most engaged digital-first FemTech brand.

Our story began with a pad. And not just any pad that could be picked off the shelves but one that was truly thought around a woman’s needs. Since then, we have grown multi-fold with innovative, inclusive and effective products that are Made Safe certified and backed by science. We continue to co-create products with our community and fuel the D2C revolution through deep consumer insights and investments in technology.

Nua has raised over $22 million in venture funding, backed by marquee investors including Lightbox Ventures, Kae Capital, Mirabilis Investment Trust, Deepika Padukone and Vindi Singh Banga, and Kamini Banga of the Banga family office. If you are as passionate as we are in making a difference and creating real impact in a fast-paced and wildly creative environment, then you might just be the person we are looking for.

Key Responsibilities :

• Work closely with the retention team, and own up key metrics such as LTV and retention rate
• Cohort management - segment customer lists based on behaviors and personalize communication accordingly, using tools and customer level data
• Improve LTV and revenue by upselling and cross-selling in a goal-oriented manner
• Test email and sms campaigns, analyze key metrics, and identify opportunities to improve campaign performance
• Work closely with other teams to assist on cohort creation and insights for campaigns
• Create dashboards, data visualizations, and campaign and website performance reports
• Keep marketing team up-to-date on current campaigns and share learnings of a / b tests to identify what parts of our CRM strategy is working
• Build strategies around email, SMS, Whatsapp and other CRM channels
• Conduct competitor analysis and study market trends to develop CRM marketing strategies

Must Have Qualification :

Preferred Qualification :